In this is a new era of business where speed, agility, innovation and connectedness are essential, Lisa has a proven track record of building, revitalizing and scaling marketing organizations and creating break through operating models to consistently innovate, ignite new markets and influence customer behaviors at a global scale.
As the CMO of IBM UK & Ireland, and the steward of IBM’s brand, she is responsible leading a multidisciplinary team covering, market intelligence, brand strategy, internal & external communications, go to market strategy and execution; campaign management, digital & events and corporate social responsibility.
Prior to her CMO role, Lisa led IBM’s global Campaign Management practice focusing specifically on client-centric Campaign Planning. Lisa has built and delivered IBM’s unique approach to plan and execute holistic personalized experiences for clients and prospects as part of IBM’s Data-driven marketing system.
Through the use of technology, data and analytics, her extended team built the capability to understand, predict buyer behavior, and monitor performance as the team builds out a bespoke Campaign Management platform called IBM Marketer’s Workspace.
Lisa has also served as Vice President of Marketing responsible for IBM’s Growth Markets based in Shanghai, China. Lisa led a team of professionals managing marketing from strategy through to execution for all of IBM’s Enterprise and SMB clients. She also led the marketing strategy for IBM’s Geo Expansion initiative where the company opened over 140 new sales offices across 40 countries in less than 12 months. Lisa’s scope covered all of IBM’s product and services portfolio.
Lisa Gilbert has been with IBM for fifteen years and has held multiple marketing & communications roles with increasing responsibility in North America, Europe, Asia, Latin America, Central Europe, Middle East and Africa. Before joining IBM, Lisa held marketing and communications positions at companies including Hewlett-Packard Company and Compaq Computer Corporation.
Outside of work, Lisa Gilbert has held several board positions for profit and not-for-profit companies. Most recently she has become a partner at HALL winery in Napa Valley, California. Raised in Tokyo Japan, she loves to travel and has the ability to read a menu and ‘get around town’ in French, Spanish, Italian and Japanese. Lisa holds a Communications and Japanese language degree from the University of California at Santa Barbara and has a passion for oenology and adventure travel