"In a discipline which has gone from 0 to 100 so quickly, these awards help us as an industry make sense of what excellence looks like. I can’t wait to see how great content marketing has genuinely contributed to real success for brands, and what we can all learn from the best in the business."
Claire is Innovation Director at Initiative, responsible for bespoke media activations across all of the agency’s clients, covering everything from developing integrated content solutions with publishers, to bringing first-to-market technology opportunities to brands to supercharge their media communications.
Claire has been part of IPG Mediabrands for five years, having started her career at UM as a graduate, and most recently rejoining the family in 2014 with Initiative. Over the course of her career, Claire has worked in the creative and media disciplines across both a UK and International capacity. She has had the pleasure of working on a broad range of high-profile clients in the Retail, Travel, Cosmetics, Luxury, Fashion, FMCG, Restaurant and Consumer Electronics sectors.
In her spare time, Claire is one of these daft types who runs marathons. She’s often found pounding up and down Regent’s Canal in training, do give her a wave if you see her.