Innovation Director

"In a discipline which has gone from 0 to 100 so quickly, these awards help us as an industry make sense of what excellence looks like. I can’t wait to see how great content marketing has genuinely contributed to real success for brands, and what we can all learn from the best in the business."

Claire is Innovation Director at Initiative, responsible for bespoke media activations across all of the agency’s clients, covering everything from developing integrated content solutions with publishers, to bringing first-to-market technology opportunities to brands to supercharge their media communications.       

Claire has been part of IPG Mediabrands for five years, having started her career at UM as a graduate, and most recently rejoining the family in 2014 with Initiative. Over the course of her career, Claire has worked in the creative and media disciplines across both a UK and International capacity. She has had the pleasure of working on a broad range of high-profile clients in the Retail, Travel, Cosmetics, Luxury, Fashion, FMCG, Restaurant and Consumer Electronics sectors. 

In her spare time, Claire is one of these daft types who runs marathons. She’s often found pounding up and down Regent’s Canal in training, do give her a wave if you see her.

Judging panel

CHAIR - Lisa Gilbert


Abby Carvosso

Group Managing Director
Bauer Media Advertising

Andrew Canter

Chief Content Officer / Global Living Brands
Chief Executive Officer / BCMA (Branded Content Marketing Association)

Anne Shooter

Digital Content Consultant, Centre of Digital Excellence

Arif Durrani

Executive Editor
Bloomberg Media Studios

Ben Maher

Sales and Partnerships Director

Ben McKay

Managing Director
Wavemaker UK

Benedict Winter

Creative Director

Brandon Keenen

Senior Digital Commercial Director
CNN International Commercial (CNNIC)

Claire Elsworth

Innovation Director

Clare O’Brien

Digital Media

Dale Lovell

UK MD & Chief Digital Officer

Daniel Lee

Senior Digital Marketing Manager
Lucozade Ribena Suntory

Emma Samuel

Head of UK Marketing

Gareth Shaw


Helen Southgate

Managing Director
Acceleration Partners

Imogen Fox

Executive editor, Guardian Labs
Guardian News & Media

James Hayr

Head of Global Sales
EndemolShine UK

Jamie Toward

Managing Partner, Content

Jane McFadzean

SVP International
CBS EcoMedia

Joanna Carrigan

Head of Branded Content
News UK

Justin Taylor

Managing Director, UK

Katie Ingram

Trade Marketing and Insight Director
ESI Media

Mark Stephens

Head of Content Marketing
The Foundry, Time Inc.

Nic McCarthy

Chief Creative Officer

Oliver Feldwick

Head of Digital Strategy and Partner
CHI London

Rebecca Allen

Independent Consultant
self employed

Rhian Mason

Native & Content Strategy Director
IPG MediaBrands

Ryan Uhl

Head of Marketing and Creative
Mail Advertising

Scott Braut

Head of Content

Sonia Bouadma

Director, Client Services

Tom Curtis

Managing Partner, Head of MediaCom Beyond Advertising UK
MediaCom UK

Tom Jenen

Threepwood Ltd

Toni Ambler

Brand Strategy Director
Contiki Holidays

Tristan Taylor

Head of Branded Content
Condé Nast Britain

Vince Medeiros

Co-Founder and Publisher
Huck and Little White Lies

Zoë Collins

Chief Content Officer
Jamie Oliver Media Group