"I’m always fascinated to see how brave clients are these days when it comes to this part of the media industry. Effective branded content is increasingly more about the content than the brand and it takes a brave client not just to recognise that, but also act on it. Qui audet adipiscitur."
James is Head of Global Sales for Endemol Shine running a team that gives clients and their agencies access to the 120-strong global roster of award-winning Production Labels within the group. Prior to joining Endemol Shine he was head of Partner Studios at Aol (now Oath) and before that he was Head of Ad Solutions at Microsoft. He has spent over 20 years in the branded content industry and has won numerous awards for his work within the sector across print, radio, tv and digital.