"Being challenged by brands to find new and exciting ways to tell their stories has always been a bit of my job that I have relished. Being surprised and excited by the way a brand is choosing to talk to me still excites me, especially when I am Katie the consumer not Katie the marketing person.
An opportunity to see the best ideas executed in the most brilliant of ways is one that I will thoroughly enjoy. I will be keeping my eye out for campaigns that don’t get lost in their own execution and made a real difference to their clients fortunes."
Katie is Marketing and Insight Director at ESI Media, representing the London Evening Standard and The Independent brands. As the ESI portfolio of brands continues to grow in audience size and influence alongside growing expertise in custom content and events, her role is to bring the commercial offering to life for media partners.
With extensive experience in strategic sales and marketing in a career spanning TV, Out of Home and most recently Print and Digital, Katie has always embraced the creativity and innovation that brands can utilise to tell their stories.