Chief Content Officer / Global Living Brands
Chief Executive Officer / BCMA (Branded Content Marketing Association)

Andrew is amongst the leading practitioners in branded content and has thirty years experience working in marketing communications. 

He is Global CEO of the BCMA (Branded Content Marketing Association) which is the pre-eminent global body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. He has been instrumental in developing the global content monitoring evaluation system which has been widely used by the industry. He is also responsible for spearheading the development and launching BCMA chapters across the world. 

 

He is co-author of the academic study, Defining Branded Content For The Digital Age and several other publications. Andrew lectures in Branded Content Marketing and regularly speaks at international conferences and has been on many international award judging panels. He is a member of the IPA's Effectiveness Week Advisory Board. He is also an Advisor to the Branded Content Research Network that brings together leading Academics and Practitioners. 

Andrew is married with three young children. He has supported Watford Football Club for over forty years and is obsessed by all things horological. He is a Liveryman of the Worshipful Company of Clockmakers and has been awarded the Freedom of the City of London. He is also Co-Founder of MrWatchMaster, a marketing platform to 'talk about watches'.

Judging panel

Joanna Carrigan

Head of Branded Content
News UK

Zoe Jones

Marketing & Insight Director
DCM

Jason Miller

Global Content Marketing Leader
LinkedIn

Jessica Gioglio

Digital & Social Business Strategist and Author
The Power of Visual Storytelling and The Laws of Brand Storytelling

Bjoern Asmussen

Senior Lecturer in Marketing
Oxford Brookes University

Patrícia Weiss

Chairwoman
Branded Content Marketing Association – BCMA South America

Kevin Gibbons

CEO / co-founder
Re:signal

Andrew Canter

Chief Content Officer / Global Living Brands
Chief Executive Officer / BCMA (Branded Content Marketing Association)

Rupert Maconick

Executive Producer
Saville Productions

Lee Beattie

Co-Founder and Director
Wire

Claire Heys

Director, Content & Partnerships
ITV

Lars Silberbauer

Global Director of Social Media & Search
LEGO Group

Verity Messett

Head of Content
Fold7

Imogen Fox

Executive editor, Guardian Labs
Guardian News & Media

Alex Hunter

Content Strategy Manager
Facebook

John Watton

Senior Director, Enterprise Marketing
Adobe

Gareth Rowe

Head of brand Advocacy. Mobile and Home.
Samsung Electronics UK

Katie Ingram

Trade Marketing and Insight Director
ESI Media

Luke Southern

Managing Director
Drum

Justin Kirby

Author
The Definitive Guide to Strategic Content Marketing

Samantha Glynne

Vice President, Branded Entertainment
FremantleMedia

Claire Elsworth

Innovation Director
Initiative

Tasnim Bhuiyan

Head of Social Content
Oath