Director, Content & Partnerships

Claire runs the Brand Partnerships team within ITV Commercial that spans Sponsorship, Digital Activation, Brand Licensing and Product Placement. Her role is to add value to ITV’s commercial sales deals and drive strategies to commercialise IP from ITV Studios owned properties - I’m A Celebrity, Saturday Night Takeaway, Coronation Street and Love Island to deliver innovative partnerships for ITV clients.


She moved over from Endemol UK in 2013, where she ran all commercial activity around The Money Drop, Big Brother, Deal or No Deal, Superscrimpers, Ready Steady Cook, i can cook and Pointless.  


Going back further, Claire was Controller of Commercial Partnerships at Virgin Media Television and UKTV.  Her role was the first time a UK broadcaster had hired some one specifically to work in the area of branded content.  And previous to that she was Head of Business Development for Initial, part of Endemol UK.


Claire has international TV experience as she spent four years in Hongkong as the Channel Manager of Channel [V], STAR TV’s music channel. 

Judging panel

Joanna Carrigan

Head of Branded Content
News UK

Zoe Jones

Marketing & Insight Director

Jason Miller

Global Content Marketing Leader

Jessica Gioglio

Digital & Social Business Strategist and Author
The Power of Visual Storytelling and The Laws of Brand Storytelling

Bjoern Asmussen

Senior Lecturer in Marketing
Oxford Brookes University

Patrícia Weiss

Branded Content Marketing Association – BCMA South America

Kevin Gibbons

CEO / co-founder

Andrew Canter

Chief Content Officer / Global Living Brands
Chief Executive Officer / BCMA (Branded Content Marketing Association)

Rupert Maconick

Executive Producer
Saville Productions

Lee Beattie

Co-Founder and Director

Claire Heys

Director, Content & Partnerships

Lars Silberbauer

Global Director of Social Media & Search
LEGO Group

Verity Messett

Head of Content

Imogen Fox

Executive editor, Guardian Labs
Guardian News & Media

Alex Hunter

Content Strategy Manager

John Watton

Senior Director, Enterprise Marketing

Gareth Rowe

Head of brand Advocacy. Mobile and Home.
Samsung Electronics UK

Katie Ingram

Trade Marketing and Insight Director
ESI Media

Luke Southern

Managing Director

Justin Kirby

The Definitive Guide to Strategic Content Marketing

Samantha Glynne

Vice President, Branded Entertainment

Claire Elsworth

Innovation Director

Tasnim Bhuiyan

Head of Social Content