"I'm excited to be joining the Drum Content Awards judging panel. Great content comes in all shapes and (budget) sizes. I'm looking forward to seeing smart work that has considered context, platform and craft in its execution. There is a sea of beige content out there. We want to identify those who have pushed boundaries in some way shape or form."
Daniel Scott-Croxford is a global marketing executive with extensive experience in building businesses and driving growth. A strategic leader with a creative and production background, Daniel has broad general management expertise with an emphasis on film, content, new models and organizational change. He is passionate about identifying and developing talent, building a diverse workforce and leading engaged, energized, effective teams.
Joining 14 years ago when it was just 10 people in London, Dan is a Stink veteran. After working his way up to Executive Producer, Dan left the Stink family to set up a production company with Oscar-winning Andrew Ruhemann called Passion RAW. Working with the likes of BBH, Wieden & Kennedy and Havas he worked with some of the best agencies on some of the biggest brands.
After 4 years Dan returned to Stink in London. Recognizing that clients required quicker turnarounds on challenging budgets, Dan created and executed the business plan for the Stink Group’s first ever content focused business, Stink Studios. Focused on disintermediation, Studios was built around in-house capabilities catered towards direct client relationships that ranged from strategy to post production. Within a year, Stink Studios had worked with brands such as Adidas and Mastercard on widely recognized projects that transcended traditional advertising.
In 2016, Stink Studios merged with its larger sister company Stinkdigital under the name Stink Studios. Dan moved to NYC and assumed the role as Global Head of Content / Managing Partner. He has subsequently implemented the content offering throughout the Stink Studios network.
Today, Stink Studios is a global creative studio that helps clients turn business problems into opportunities by fusing creativity, innovation, strategy and craft. Diverse global teams under his stewardship are creating impactful work that blurs the lines of content and technology whilst pushing digital platforms to their most effective. Stink Studios is lucky to work with incredible brands such as Google, Nike, Adidas, Facebook and Coty whilst still managing to find time to work on powerful cause-related work with organizations such as the Equal Justice Initiative, Stonewall Inn/The LGBT Center and Pride.
In his spare time, Dan writes and takes photos in an attempt to tell weird stories that raise eyebrows.