"Data is driving amazing insights into building more relevant consumer communications, but it is content that informs, educates & entertains. Put simply, great content equals great marketing. Which is why I’m excited to be judging this year’s Drum Content Awards. We owe it to our profession to shine a light on those doing it well."
John leads European marketing for Adobe's Enterprise portfolio of creative, document and marketing solutions that empower brands to deliver the best digital experiences. With 25+ years in B2B technology, SaaS and eCommerce marketing he's a regular speaker and blogger on digital marketing. When not spending time with his wife & two sons, listening to early 80s electronic music, out on his bike or drinking great coffee, he can be found on twitter (@jwatton) and Instagram (@johnwatton).