Global Director of Social Media & Search
LEGO Group

Lars Silberbauer is the creator of LEGO’s global success on Social Media and video platforms.

Based in London with teams in the US, Denmark, Shanghai and Singapore he is

driving the well know and innovative toy company's social media & video presence.

When he began in the company there wasn’t even a LEGO Facebook page and in 2015 Adweek scored LEGO as the number one brand on Social Media and YouTube.

The Holmes Report has named him one of the 25 most innovative and influential marketers in Europe. Before his role in LEGO, Silberbauer spent 8 years working in broadcasting TV and his strong background in content and publishing has made him able to develop news level of digital content marketing globally for the LEGO Group. Silberbauer is globally a well known speaker on leading conferences on topics as digital disruption, digital media and organizational transformation and change. He holds and BA and MA in Digital Media Science and a HD in Innovation and Organizational Strategy.

Judging panel

Joanna Carrigan

Head of Branded Content
News UK

Zoe Jones

Marketing & Insight Director
DCM

Jason Miller

Global Content Marketing Leader
LinkedIn

Jessica Gioglio

Digital & Social Business Strategist and Author
The Power of Visual Storytelling and The Laws of Brand Storytelling

Bjoern Asmussen

Senior Lecturer in Marketing
Oxford Brookes University

Patrícia Weiss

Chairwoman
Branded Content Marketing Association – BCMA South America

Kevin Gibbons

CEO / co-founder
Re:signal

Andrew Canter

Chief Content Officer / Global Living Brands
Chief Executive Officer / BCMA (Branded Content Marketing Association)

Rupert Maconick

Executive Producer
Saville Productions

Lee Beattie

Co-Founder and Director
Wire

Claire Heys

Director, Content & Partnerships
ITV

Lars Silberbauer

Global Director of Social Media & Search
LEGO Group

Verity Messett

Head of Content
Fold7

Imogen Fox

Executive editor, Guardian Labs
Guardian News & Media

Alex Hunter

Content Strategy Manager
Facebook

John Watton

Senior Director, Enterprise Marketing
Adobe

Gareth Rowe

Head of brand Advocacy. Mobile and Home.
Samsung Electronics UK

Katie Ingram

Trade Marketing and Insight Director
ESI Media

Luke Southern

Managing Director
Drum

Justin Kirby

Author
The Definitive Guide to Strategic Content Marketing

Samantha Glynne

Vice President, Branded Entertainment
FremantleMedia

Claire Elsworth

Innovation Director
Initiative

Tasnim Bhuiyan

Head of Social Content
Oath