Co-Founder and Director

“Stories have always been at the heart of our industry but the way that we tell them has changed hugely over the years. A successful piece of content should tell an engaging story that resonates with the right audience in a relevant way. There’s been so many excellent, creative examples from different brands this year and as I already spend all my time looking at this work online, I may as well judge some of it, right?”

Lee co-founded marketing agency, Wire in 2010 alongside Pam Scobbie in the midst of an economic downturn, with £1k between them and an office that doubled up as Pam’s kitchen. But from the beginning they had a mission. To build a no rules, media-neutral agency that believed in unmissable campaigns; that valued good people as much as good work; made it easier to be a working mum; and offered a quality national service from a regional office.

Alongside Pam, she’s grown Wire into an agency of 30 doers, dreamers and makers who offer expertise across digital, design, experiential, content production, PR and Karaoke singalongs. Together they deliver big ideas, big coverage and big heart for some of the country’s greatest brands, including Jura, Magners, Tennent’s Lager, HIE, The Dalmore, National Lottery and Marketing Edinburgh.

As well as building a strong agency offering, Lee has also focused on building an inspiring, inclusive culture that offers flexibility and promotes staff wellbeing as much as client satisfaction.


Judging panel

Joanna Carrigan

Head of Branded Content
News UK

Zoe Jones

Marketing & Insight Director

Jason Miller

Global Content Marketing Leader

Jessica Gioglio

Digital & Social Business Strategist and Author
The Power of Visual Storytelling and The Laws of Brand Storytelling

Bjoern Asmussen

Senior Lecturer in Marketing
Oxford Brookes University

Patrícia Weiss

Branded Content Marketing Association – BCMA South America

Kevin Gibbons

CEO / co-founder

Andrew Canter

Chief Content Officer / Global Living Brands
Chief Executive Officer / BCMA (Branded Content Marketing Association)

Rupert Maconick

Executive Producer
Saville Productions

Lee Beattie

Co-Founder and Director

Claire Heys

Director, Content & Partnerships

Lars Silberbauer

Global Director of Social Media & Search
LEGO Group

Verity Messett

Head of Content

Imogen Fox

Executive editor, Guardian Labs
Guardian News & Media

Alex Hunter

Content Strategy Manager

John Watton

Senior Director, Enterprise Marketing

Gareth Rowe

Head of brand Advocacy. Mobile and Home.
Samsung Electronics UK

Katie Ingram

Trade Marketing and Insight Director
ESI Media

Luke Southern

Managing Director

Justin Kirby

The Definitive Guide to Strategic Content Marketing

Samantha Glynne

Vice President, Branded Entertainment

Claire Elsworth

Innovation Director

Tasnim Bhuiyan

Head of Social Content