“In a world where gaining and keeping audiences’ attention is harder than ever before, I’m excited to see and be inspired by outstanding branded content that weaves brands’ messages into the cultural narrative of consumers’ lives in a real and relevant way. Branded content that prioritises entertainment, warrants repeat viewing and which audiences ultimately choose to spend time with – and who knows, maybe even money on!”
Luke is Managing Director of DRUM, Omnicom’s award-winning content agency that helps ambitious brands create their own cultural signals; things with real value for people that cut through the clutter. Prior to DRUM, Luke held senior marketing positions at Virgin Media, PlayStation Europe and Sony Music spending the last 17 years communicating the stories of some of the world’s leading entertainment & consumer brands. A thought-leader and regular commentator on branded content – from BBC News to serving on the Cannes Lions Entertainment Jury in 2018 – Luke is also committed to widening the debate on inclusivity as a proud founder member of Token Dad – an initiative to help Dads become more empathic and inclusive leaders through events that are built on conscious and intelligent play with their kids.