Managing Director

In a world where gaining and keeping audiences’ attention is harder than ever before, I’m excited to see and be inspired by outstanding branded content that weaves brands’ messages into the cultural narrative of consumers’ lives in a real and relevant way. Branded content that prioritises entertainment, warrants repeat viewing and which audiences ultimately choose to spend time with – and who knows, maybe even money on!”

Luke is Managing Director of DRUM, Omnicom’s award-winning content agency that helps ambitious brands create their own cultural signals; things with real value for people that cut through the clutter. Prior to DRUM, Luke held senior marketing positions at Virgin Media, PlayStation Europe and Sony Music spending the last 17 years communicating the stories of some of the world’s leading entertainment & consumer brands. A thought-leader and regular commentator on branded content – from BBC News to serving on the Cannes Lions Entertainment Jury in 2018 – Luke is also committed to widening the debate on inclusivity as a proud founder member of Token Dad – an initiative to help Dads become more empathic and inclusive leaders through events that are built on conscious and intelligent play with their kids.

Judging panel

Joanna Carrigan

Head of Branded Content
News UK

Zoe Jones

Marketing & Insight Director

Jason Miller

Global Content Marketing Leader

Jessica Gioglio

Digital & Social Business Strategist and Author
The Power of Visual Storytelling and The Laws of Brand Storytelling

Bjoern Asmussen

Senior Lecturer in Marketing
Oxford Brookes University

Patrícia Weiss

Branded Content Marketing Association – BCMA South America

Kevin Gibbons

CEO / co-founder

Andrew Canter

Chief Content Officer / Global Living Brands
Chief Executive Officer / BCMA (Branded Content Marketing Association)

Rupert Maconick

Executive Producer
Saville Productions

Lee Beattie

Co-Founder and Director

Claire Heys

Director, Content & Partnerships

Lars Silberbauer

Global Director of Social Media & Search
LEGO Group

Verity Messett

Head of Content

Imogen Fox

Executive editor, Guardian Labs
Guardian News & Media

Alex Hunter

Content Strategy Manager

John Watton

Senior Director, Enterprise Marketing

Gareth Rowe

Head of brand Advocacy. Mobile and Home.
Samsung Electronics UK

Katie Ingram

Trade Marketing and Insight Director
ESI Media

Luke Southern

Managing Director

Justin Kirby

The Definitive Guide to Strategic Content Marketing

Samantha Glynne

Vice President, Branded Entertainment

Claire Elsworth

Innovation Director

Tasnim Bhuiyan

Head of Social Content