Chairwoman
Branded Content Marketing Association – BCMA South America

SÃO PAULO, BRAZIL // Patrícia Weiss is the Chairwoman of the Branded Content Marketing Association – BCMA South America, and the Executive Producer and Strategic Branded Content Consultant at ASAS.br.com, the international collective of Storydoers that create and produce original branded content and entertainment.

With 30 years of experience in the marketing and communication fields, Patrícia started her marketing career at McDonald’s as trainee and marketing manager, and later at Citibank. She has also worked in major ad agencies such as Ogilvy, DM9DDB, McCann, Africa, the British M&C Saatchi hotshop as co-founder in Brazil, and at Leo Burnett as SVP Head Of Strategic Planning - Latin America.

Patrícia is focused on creating and producing authentic and meaningful brand narratives at the powerful intersection of Marketing, Entertainment and Culture.

Among her recent Branded Content works are Heineken's documentary Beco das Garrafas (Bottle’s Alley) about the birthplace and history of Bossa Nova, the short film “Father – by Guga Kuerten”, a touching true story told by the famous tennis idol for Itaú (the biggest bank in Brazil), Nestlé Molico's "Humanity In Me" doc series of 11 short films about the relevance of Feminine values today, followed by a second season called "Humanity In Us" with 3 short films and a documentary, also the "When we are who we want to be?" documentary for TV about the volatile, uncertain and ambiguous world (Natura, Nestlé Molico and Itaú brands were invited to join the project, fully funded by the GNT TV channel).

Advisory Council member of the Women In Marketing Institute in London;

Advisory Board Member of IED Masterbrand in Milan, Italy where she is also invited lecturer for Branded Content & Entertainment, speaks and conducts international workshops masterclasses.

 

She is Creator and Curator of the First Branded Content Post Graduation in Brazil, as well as Video Storytelling, Branded Entertainment and Pop Culture instructor at Miami Ad School.

 

Patrícia is a frequent member of international juries of Branded Content in festivals like Cannes Lions, CLIO Awards, London Festival, A-List Hollywood Awards, Cristal Festival in France, Be Fest Australia, Lisbon Ad Festival, FIAP Festival in Buenos Aires, Women In Marketing Awards in London for two years, Effie Awards, Dubai Lynx Festival and Festival of Media in Miami.

Judging panel

David Abraham

CEO
Wonderhood Studios

Fernando Machado

CMO
Burger King

Dan Scott-Croxford

Managing Partner
Stink Studios

Tamara Howe

Chief Content Officer, EMEA
VICE Media

Rachna Dhall

Creative Director
Iris Amsterdam

Jane McNeill

COO
IAB UK

Mark Stephens

Executive Producer, Storytelling
Lloyds Banking Group

Jack Dyson

Global Head of Content Strategy
SAP Customer Experience

Rebecca Allen

Global Head of Branded Content
The Drum

Jason Miller

Global Content Marketing Leader
LinkedIn

Charlie Edelman

Director, Story Studio
ESI Media

Arif Durrani

Executive Editor
Bloomberg Media Studios

Nikki Grass

Group Marketing Director
Endemol Shine

Simon Richings

Executive Creative Director
AnalogFolk

Joanna Carrigan

Head of Branded Content
News UK

Zoe Jones

Marketing & Insight Director
DCM

Hannah Smith

Editorial and Campaigns Lead
Nandos

Jessica Gioglio

Digital & Social Business Strategist and Author
The Power of Visual Storytelling and The Laws of Brand Storytelling

Philippa Atkinson

Senior Brand Manager
Unilever

Bjoern Asmussen

Senior Lecturer in Marketing
Oxford Brookes University

Gregor Young

General Manager of Digital Brand, Content and Social
BT Group

Patrícia Weiss

Chairwoman
Branded Content Marketing Association – BCMA South America

Kevin Gibbons

CEO / co-founder
Re:signal

Andrew Canter

Chief Content Officer / Global Living Brands
Chief Executive Officer / BCMA (Branded Content Marketing Association)

Rupert Maconick

Executive Producer
Saville Productions

Lee Beattie

Co-Founder and Director
Wire

Claire Heys

Director, Content & Partnerships
ITV

Lars Silberbauer

Global Director of Social Media & Search
LEGO Group

Verity Messett

Head of Content
Fold7

Imogen Fox

Executive editor, Guardian Labs
Guardian News & Media

Luke Southern

Managing Director
Drum

Alex Hunter

Content Strategy Manager
Facebook

John Watton

Senior Director, Enterprise Marketing
Adobe

Gareth Rowe

Head of brand Advocacy. Mobile and Home.
Samsung Electronics UK

Katie Ingram

Trade Marketing and Insight Director
ESI Media

Justin Kirby

Author
The Definitive Guide to Strategic Content Marketing

Samantha Glynne

Vice President, Branded Entertainment
FremantleMedia

Claire Elsworth

Innovation Director
Initiative

Tasnim Bhuiyan

Head of Social Content
Oath