“I’m looking forward to seeing stand-out content marketing campaigns that harness creativity and innovation and also use data smartly to inform strategy. As the need to demonstrate ROI in this discipline has never been greater, I also am looking forward to seeing examples of where content marketing has delivered tangible business results.”
Rebecca heads up branded content at The Drum, including its content creation arm, Drum Studios, which partners with agencies and technology providers to create content to engage The Drum’s media and marketing audience.
She has spent the last ten years immersed in content marketing across strategy, creation, technology and distribution. Her experience spans both B2B and B2C clients, from US financial institutions to brands such as Expedia and LEGO.