“Every year, branded content gains more momentum as the advertising and production industries recognise its growing importance. It’s always inspiring to see great creative and effective work in this area, and the Drum content awards are a rally-cry to the industry.”
Samantha Glynne is Global Vice President of Branded Entertainment at FremantleMedia. She is based in London but drives branded entertainment activities for FremantleMedia around the world, working with regional commercial and digital teams to deliver brand strategy, lead key relationships with brands and agencies, and maximise advertiser engagement on TV and digital platforms.
Samantha was formerly Managing Partner and Director of Channels at Publicis Entertainment in London and Paris and Head of Commercial Content at North One Television/All3Media.