"Very pleased to be judging at the Drum Content Awards. That weird word 'content' is becoming a more interesting and diverse category of creative work every year. I'm of course expecting to seeing entries that excite, entertain and educate, but what I'm really looking forward to is seeing the stuff that sets new benchmarks – or redefines what brand content is 'supposed' to be."
Simon Richings, Executive Creative Director, heads up all aspects of AnalogFolk London’s creative output. With 22 years of experience, from print designer to conceptual copywriter to CD, Simon has overseen an impressive record of creative excellence at the agency.
In 2017 AnalogFolk was recognised as The Drum’s Content Marketing Agency of the Year as well as receiving the honour of being a runner-up for Campaign Digital Innovation Agency of the year. It was also highlighted as one of the top four top creative agencies in Econsultancy’s table of 100 digital agencies (and placed 29th overall).
Simon has been instrumental in building a creative culture based on lateral thinking and helping brands give people something of meaningful value. It’s an approach that has led to such successes as Marmite TasteFace and PG tips Morning Moods, in the past 12 months.
TasteFace is an award-winning campaign recognised in innovation and creative awards across Creative Review, Campaign Annual, Creativepool, The Drum’s Marketing, Campaign Tech, as well as Unilever’s Marketing Awards, for its original use of artificial intelligence. Simon also oversaw PG tips Morning Moods; an inventive social media campaign, which picked up gongs across Digiday, Effective Mobile Marketing Awards, The Drum’s Content Marketing Awards, DADIs, Caples, Campaign Annual and LOVIES.
He’s a been a jury member for D&AD (for the Professional awards and, recently, as a New Blood jury president), Campaign BIG, the LIAs, and the FABs. He mentors for both D&AD and The School of Communication Arts, and is part of the advisory board for Creative Equals.
When he’s not scribbling on Post-it notes or pointing at other people’s screens while saying something insightful, he’s probably X-Boxing or exploring museums with his daughter.