The Unquiet Films could only be brought to life as a branded content series.
The stories told in the films could only be told outside of the traditional advertising lengths. The 12 films (and counting) give viewers a remarkably detailed picture of what makes The Times and Sunday Times (from here in, 'The Times'). From the story behind the uncovering of Lance Armstrong to the history of Times New Roman, narratives are covered in a depth that traditional advertising cannot offer. Each films runs between two and seven minutes in length and storytelling takes precedence over commercial messaging.