The elephant is on the verge of extinction. Only 425,000 remain. The only way to save the elephant is to stop the ivory trade.
We created a human herd of activists to make 2016 the year we stopped the trade.
We armed this global pressure group with a powerful platform, #JoinTheHerd.
#JoinTheHerd became the most successful global conservation campaign ever reaching 160 countries worldwide across five continents.