“Content marketing has come on leaps and bounds in the last few years but people still need to give more consideration to the end consumer. To achieve real cut through with your desired audience you need to recognise their needs and embrace platforms rather than producing for your own vanity. I am sure the entries that achieve this will stand out from the rest.”
Ben has spent the last 17 years working in an industry that he is passionate about. Ben’s career so far has allowed him to build a vast knowledge base across the digital landscape from both a commercial and marketing perspective, as well as indulging a creative side whilst building campaigns across multiple markets. Ben has had experience beyond media including working in areas such as Space Tourism and owning an online Casino at one stage.
He has strong experience across ad technology platforms, social networks, portals, peer to peer and mobile platforms. Ben has been lucky enough to speak about the subjects that excite him including digital futures, brand exploitation and maximising marketing effectiveness.
Ben has worked across many territories with major agency groups, a huge number of Fortune 500 brands and start-ups to help them realise their digital ambitions. Before joining JCDecaux Ben ran Mashable in EMEA and South East Asia.