Innovation Director

"In a discipline which has gone from 0 to 100 so quickly, these awards help us as an industry make sense of what excellence looks like. I can’t wait to see how great content marketing has genuinely contributed to real success for brands, and what we can all learn from the best in the business."

Claire is Innovation Director at Initiative, responsible for bespoke media activations across all of the agency’s clients, covering everything from developing integrated content solutions with publishers, to bringing first-to-market technology opportunities to brands to supercharge their media communications.       

Claire has been part of IPG Mediabrands for five years, having started her career at UM as a graduate, and most recently rejoining the family in 2014 with Initiative. Over the course of her career, Claire has worked in the creative and media disciplines across both a UK and International capacity. She has had the pleasure of working on a broad range of high-profile clients in the Retail, Travel, Cosmetics, Luxury, Fashion, FMCG, Restaurant and Consumer Electronics sectors. 

In her spare time, Claire is one of these daft types who runs marathons. She’s often found pounding up and down Regent’s Canal in training, do give her a wave if you see her.

Judging panel

Abby Carvosso

Group Managing Director
Bauer Media Advertising

Andrew Canter

Chief Executive Officer / BCMA (Branded Content Marketing Association)

Ben McKay

Managing Director
MEC Wavemaker UK

Brandon Keenen

Senior Digital Commercial Director

Claire Elsworth

Innovation Director

Dale Lovell

UK MD & Chief Digital Officer

Daniel Lee

Senior Digital Marketing Manager
Lucozade Ribena Suntory

Emma Samuel

Head of UK Marketing

Gareth Shaw


Helen Southgate

Managing Director

James Hayr

Head of Global Sales
EndemolShine UK

Jamie Toward

Managing Partner, Content

Joanna Carrigan

Head of Branded Content
News UK

Justin Taylor

Managing Director, UK

Lisa Gilbert

IBM UK & Ireland

Oliver Feldwick

‎Head of Digital Strategy
Chi & Partners

Rebecca Allen

Managing Director - UK & Europe

Ryan Uhl

Head of Marketing and Creative

Tom Curtis

Managing Partner, Head of MediaCom Beyond Advertising UK
MediaCom UK

Tom Jenen

Threepwood Ltd

Vince Medeiros

Co-Founder and Publisher
Huck and Little White Lies