"I'm looking to see the very best in creative content strategies and content marketing efforts that really champion the effectiveness of content as a marketing currency. Entries that push the boundaries creatively but also showcase a quantifiable ROI for the client brief and really hit the spot with their target audience. These awards and the entries really should push the bar on what is one of the most exciting forms of marketing today."
Dale Lovell is UK managing director and Chief Digital Officer at Adyoulike, a worldwide leader in native advertising.
Dale has had a career spanning more than 16 years in digital, as a journalist and editor, publisher, content marketer, native advertiser and entrepreneur.
Prior to Adyoulike, Dale was co-founder of Content Amp, a content distribution business that alongside his business partner, Francis Turner, they built with zero investment into a profitable 20+ team, before merging the business with ADYOULIKE in 2014.
Adyoulike is recognised as a pioneer in native technology and in creating advertising experiences for users that mirror the websites they are visiting.
The company enables brands to scale native advertising campaigns across premium and niche publishers. In November 2016, ADYOULIKE launched the world’s first semantic targeting capability for native advertising by integrating IBM's ground-breaking Watson artificial intelligence software within the ADYOULIKE platform.