CMO, IBM UK & IRELAND
IBM

In this is a new era of business where speed, agility, innovation and connectedness are essential, Lisa has a proven track record of building, revitalizing and scaling marketing organizations and creating break through operating models to consistently innovate, ignite new markets and influence customer behaviors at a global scale.  

As the CMO of IBM UK & Ireland, and the steward of IBM’s brand, she is responsible leading a multidisciplinary team covering, market intelligence, brand strategy, internal & external communications, go to market strategy and execution; campaign management, digital & events and corporate social responsibility.

Prior to her CMO role, Lisa led IBM’s global Campaign Management practice focusing specifically on client-centric Campaign Planning.  Lisa has built and delivered IBM’s unique approach to plan and execute holistic personalized experiences for clients and prospects as part of IBM’s Data-driven marketing system.

Through the use of technology, data and analytics, her extended team built the capability to understand, predict buyer behavior, and monitor performance as the team builds out a bespoke Campaign Management platform called IBM Marketer’s Workspace.

Lisa has also served as Vice President of Marketing responsible for IBM’s Growth Markets based in Shanghai, China.  Lisa led a team of professionals managing marketing from strategy through to execution for all of IBM’s Enterprise and SMB clients.  She also led the marketing strategy for IBM’s Geo Expansion initiative where the company opened over 140 new sales offices across 40 countries in less than 12 months.  Lisa’s scope covered all of IBM’s product and services portfolio.   

Lisa Gilbert has been with IBM for fifteen years and has held multiple marketing & communications roles with increasing responsibility in North America, Europe, Asia, Latin America, Central Europe, Middle East and Africa.  Before joining IBM, Lisa held marketing and communications positions at companies including Hewlett-Packard Company and Compaq Computer Corporation.

Outside of work, Lisa Gilbert has held several board positions for profit and not-for-profit companies.  Most recently she has become a partner at HALL winery in Napa Valley, California.  Raised in Tokyo Japan, she loves to travel and has the ability to read a menu and ‘get around town’ in French, Spanish, Italian and Japanese.  Lisa holds a Communications and Japanese language degree from the University of California at Santa Barbara and has a passion for oenology and adventure travel

Judging panel

Abby Carvosso

Group Managing Director
Bauer Media Advertising

Andrew Canter

Chief Content Officer / Global Living Brands
Chief Executive Officer / BCMA (Branded Content Marketing Association)

Ben Maher

Sales and Partnerships Director
JCDecaux

Ben McKay

Managing Director
MEC Wavemaker UK

Benedict Winter

Creative Director
SapientRazorfish

Brandon Keenen

Senior Digital Commercial Director
CNN International Commercial (CNNIC)

Claire Elsworth

Innovation Director
Initiative

Dale Lovell

UK MD & Chief Digital Officer
Adyoulike

Daniel Lee

Senior Digital Marketing Manager
Lucozade Ribena Suntory

Emma Samuel

Head of UK Marketing
Dropbox

Gareth Shaw

GM EMEA
PulsePoint

Helen Southgate

Managing Director
 

Imogen Fox

Executive editor, Guardian Labs
Guardian News & Media

James Hayr

Head of Global Sales
EndemolShine UK

Jamie Toward

Managing Partner, Content
Karamarama

Jane McFadzean

SVP International
CBS EcoMedia

Joanna Carrigan

Head of Branded Content
News UK

Justin Taylor

Managing Director, UK
Teads

Lisa Gilbert

CMO, IBM UK & IRELAND
IBM

Mark Stephens

Head of Content Marketing
The Foundry, Time Inc.

Oliver Feldwick

Head of Digital Strategy and Partner
CHI London

Rhian Mason

Native & Content Strategy Director
IPG MediaBrands

Ryan Uhl

Head of Marketing and Creative
Mail Advertising

Scott Braut

Head of Content
Adobe

Sonia Bouadma

Director, Client Services
Greenlight

Tom Curtis

Managing Partner, Head of MediaCom Beyond Advertising UK
MediaCom UK

Tom Jenen

Director
Threepwood Ltd

Tristan Taylor

Head of Branded Content
Condé Nast Britain

Vince Medeiros

Co-Founder and Publisher
Huck and Little White Lies

Zoë Collins

Chief Content Officer
Jamie Oliver Media Group