The Drum Content Awards honour the best in modern marketing. Content marketing & branded entertainment focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. 

You'll find out all you need to know about entering below.
Entry deadline: 24 August 2018
Download your entry pack 


These awards are now in their fourth year and we are continuing to seek the top talent in content marketing to reward them with such titles as: the Grand Prix award, chosen from all of the winning entries, the Chair's Award which goes to the chair of the judge's personal favourite and the Content Marketing Agency of the Year to the company that has demonstrated excellence. 
We are also advocates of effective and great content campaigns within the industry. Who was the most successful in communicating messages via content marketing strategies in 2018? 
We only choose credible experienced individuals for our judging panel and who will make sure the awards are a true mark of excellence.

Key dates

Here are the key dates for your diary: 

Entry deadline: 24 August

Nominations announced: 4 October

Awards ceremony:  6 November at the Marriott in Grosvenor Square 

How to enter

Register or log in to this website.
• The website is now on our new multiplatform so if you have previously registered for these awards, you may need to do so again.
• Download your entry pack to have all the information to hand
• Decide what categories you are going to enter. You may enter as many categories as you like but each must be treated as a separate entry and payment made for each. 
• To add an entry, go to the dashboard in the menu at the top of the page and choose ‘My companies’ from the drop down. On the next page, chose or add the company you would like to enter on behalf of and then click 'Add an Entry' from the option.
• Add a short description of no more than 60 words as an overview of the project. In the event your entry is nominated this text will be used on the website to give insight into the project.
• You are also able to acknowledge another agency if the work has been jointly created.
• You will also need to use the entry summary template to write your entry using a maximum of 1250 words, plus a 250 executive summary. Please upload as a PDF document only. The individual and team categories require a seperate template.
• Upload hi-res images of your work* (this is important as these images are shown online and during the show if nominated) and any supporting YouTube or Vimeo video URLs.
• In the event of your entry being nominated, images, videos and the summary will be live on the website.
Please note: At least one image must be uploaded (file limit 10MB. Accept jpg, gif or png files). The first image will be used in listings of entries.
• Once you have uploaded all of your entries, go to the dashboard in the menu at the top of the page, chose ‘My Companies’ again from the drop down, chose the company whose entries you wish to pay for. add all to your basket and proceed with payment from there.
• Once payment is processed you will be sent a confirmation email and a receipt will be sent out to you.
• If you would like to make any changes to your entry, please do so before you submit as changes cannot be made after this stage.
All entries must be made by the deadline on 24 August 2018.  All entries made after this date will be subject to a 10% late fee.
• Entries and payment should be made online.

Entry Rules

  • Entries must be received by no later than the published deadline date. Entries after this will be subject to a 10% late fee.
  • Entries that were live to market at some point between 29 July 2017 and 24 August 2018.  Entries do not have to be created within this timescale.
  • Do not include password protection or if essential, include passwords for judges to access.
  • All submissions must be made online.
  • Work entered into more than one category must be treated as a completely separate entry.  Multiple entries can be made but separate payment must be made for each.  Please note: you will ONLY receive the 2nd entry rate if you enter all your submissions at the same time. Leave your entries in your basket until you are sure they are complete. Refunds will not be given.
  • All entries must be supplied and conform to the category rules/submission formats.
  • The judging panel will only read and use the reports for the purposes of the judging and are required to sign NDAs.
  • The judges reserve the right to re-allocate entries that in their view are entered in an incorrect category.   The judges also reserve the right to remove categories where entries do not meet the standard for nomination. These entries will not be refunded as they will have been judged accordingly with the rest.
  • By entering these awards, you give the organisers the right to publish/exhibit screen grabs and/or submitted report. If you wish to upload a modified /less commercially sensitive version for publishing purposes, please do so on the entry upload form.
  • The organisers reserve the right to verify that all entries have been commercially produced for a commercial client where relevant.
  • Entering physical work is at your own risk – entries will not be returned. Whilst every care will be taken in the storage of entries, the organisers will not accept responsibility for loss or damage of entries.
  • The judges’ decision is final. 
  • Due to the number of entries received, the awards cannot give feedback on individual entries.
  • All entries submitted must be legal. Any entries containing offensive material will be disqualified. Any entry that has a complaint upheld against it by the Advertising Standards Authority will be disqualified.

Why Enter?

The benefits of entering for agencies or brands


Picking up an award proves that all the hard work was worth it. It gives your team the energy to keep pushing boundaries and polishing the pixels for another year.

Client relationship

It’s good to be reminded of why you work together from time to time. Having the collaboration recognised by the industry is powerful stuff. Even more so if you both come along to the awards night to pick up the trophy together.


If you’re picking up awards, you can also pick up the interest of new talent. You can expect smart people to be knocking at your door to see if you have a desk for them.


There’s no better way of getting publicity than for being excellent. The Drum covers the winners of the awards online and in print. With over 1 million unique visitors and over 200,000 social followers, that’s no small deal. We recommend that you use an award win for further PR opportunities too. If you achieve something this special, you really should make a noise about it.

Knees up

Then, of course, there’s the awards show. Have you heard our awards shows are legendary? They’re a great opportunity to reward your staff and let your hair down.

And an added bonus for agencies...

New business

Prospective clients who are after great work will keep an eye out for the agencies who are winning awards. A few extra trophies can give you a real advantage when you’re hunting for new business

Writing your report

Please use the entry template available to download here. The seperate template for the 'Content Marketing Agency of the Year' category can be downloaded here.

Your full report should be no more than 1500 words.
250 words must be used for an executive summary. The purpose of the executive summary is to excite the judges and ensure the judges go on and read your full report.
Your report must cover all the point below. If you exclude these points, you reduce your chance of being nominated.
Please see the categories page for what you should cover for the category you are entering.
Key points for your report
Executive Summary to summarise the key points in your report.
Brief description of project/campaign.
Provide details of the budget.
Describe the brief and objectives set
Strategy for achieving the above objectives 
Results including evidence of effectiveness prior and post campaign e.g. increase in sales/revenue/traffic/awareness etc. Please provide comparable before and after figures. Use exact figures rather than %.
Testimonials are not essential but can help to improve your report. 

How Will My Entry Be Judged?

After the entry deadline, the judging panel will be given access to read your submission and view your images and links. The judging panel will be looking for evidence of:

• Evidence of clear strategic thinking

• Innovation

• Tangible results

• Proof of effectiveness

• Creativity

After the panel have carried out their pre-judging, they will meet in September to discuss the entries and decide on the finalists, commendations and award winners.

How Much Does It Cost To Enter?

£240 + VAT for your first entry
£135 + VAT for each additional entry
Entries made after the deadline will be subject to a 10% late fee.
You may enter as many categories as you wish, however each entry must be treated as a separate entry and payment made for each.
Note: You will only receive the second entry rate discount if you enter all your submissions at the one time. Otherwise you will be charged the full amount each time. Leave all of your entries in your basket until you are sure they are all complete.

When will nominations be announced?

The nominated entries will be announced at 15:00 on 4 October. 
You will be notified when nominations go live and of your nominated status. All nominated companies will be shown on the website so please make sure your leading image and spellings are correct. 

When are the Results Revealed?

Those who are nominated will find if they have won an award or received a commendation at the awards ceremony which takes place on 6 November in the Marriott Grosvenor Square. 

Find out more and book tickets here.