iris: Samsung BackstageAward
Videos
Category
Best Internal Content Marketing Strategy/Campaign
Agency
Client
Samsung
Description
Samsung Backstage, an e-learning and engagement platform across web and app, designed to provide all UK and Ireland trade staff with a fully immersive, always-on, unified learning experience to drive training and advocacy. Communications, competitions and incentives are supported with social activity, email, SMS and push notifications, measured and tracked with reporting and analytics to drive content and programme optimisations.