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Trinity Mirror Solutions: Trinity Mirror and Hive Alpha - content creation in real time
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Category

Best Use of a Content Marketing Tech Platform

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Trinity Mirror Solutions

Description

HiveAlpha is a powerful, user-friendly in-house analytics and search platform which has quickly become an indispensable tool for Trinity Mirror’s data-informed newsrooms.

Combining data from dozens of different sources, HiveAlpha has become a real-time planning and content creation tool enabling us to derive bespoke content strategies in real time, reacting quickly to story trends of the day.  

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