Trinity Mirror Solutions: Trinity Mirror and Hive Alpha - content creation in real timeAward
Category
Best Use of a Content Marketing Tech Platform
Agency
Description
HiveAlpha is a powerful, user-friendly in-house analytics and search platform which has quickly become an indispensable tool for Trinity Mirror’s data-informed newsrooms.
Combining data from dozens of different sources, HiveAlpha has become a real-time planning and content creation tool enabling us to derive bespoke content strategies in real time, reacting quickly to story trends of the day.