ITV​ ​Digital​ ​Studios​ ​were​ ​tasked​ ​with​ ​increasing​ ​brand​ ​awareness​ ​for​ ​Love​ ​Island,​ ​ensuring​ ​it​ ​was the​ ​most​ ​talked​ ​about​ ​television​ ​event​ ​of​ ​the​ ​summer.​ ​Digital​ ​was​ ​tasked​ ​specifically​ ​to​ ​attract 16-24​ ​year​ ​old​ ​viewers.

Love​ ​Island​ ​has​ ​not​ ​only​ ​become​ ​ITV2’s​ ​most​ ​successful​ ​programme,​ ​but​ ​the​ ​most​ ​watched programme​ ​for​ ​16-24​ ​of​ ​2017​ ​on​ ​​all​​ ​channels.​ ​The​ ​social​ ​campaign​ ​has​ ​also​ ​become​ ​one​ ​of​ ​the most​ ​successful​ ​ever.

A​ ​bold​ ​design​ ​was​ ​established​ ​to​ ​gain​ ​maximum​ ​standout.​ ​We​ ​saw​ ​a​ ​six-fold​ ​increase​ ​in​ ​likes​ ​on Twitter.​ ​Behind-the-scenes​ ​exclusives​ ​on​ ​Instagram​ ​ensured​ ​the​ ​account​ ​tripled​ ​in​ ​size.​ and our Snapchat​ ​similarly​ ​became​ ​ITV’s​ ​biggest​ ​account​ ​with​ ​its​ ​stylised,​ ​eye-catching​ ​previews.

We​ ​created​ ​a​ ​daily​ ​preview​, ​published​ ​natively​, ​which​ ​became​ ​an​ ​unmissable​ ​moment​ ​in​ ​the​ ​day. The​ ​preview​ ​was​ ​watched​ ​on​ ​average​ ​1.6​ ​million​ ​times​ ​daily,​ ​as​ ​we​ ​created​ ​a​ ​real​ ​appointment​ ​to view,​ ​beginning​ ​the​ ​hype​ ​and​ ​excitement​ ​for​ ​that​ ​night’s​ ​episode.

We​ ​used​ ​social​ ​to​ ​re-educate​ ​our​ ​audience​ ​ways​ ​to​ ​watch,​ ​driving​ ​viewers​ ​to​ ​catch​ ​up​ ​or​ ​simulcast on​ ​The​ ​Hub.​ ​The​ ​series​ ​finished​ ​with​ ​a​ ​third​ ​of​ ​viewers​ ​watching​ ​via​ ​ITV​ ​Hub,​ ​making​ ​the unmissable​ ​TV​ ​event​ ​of​ ​the​ ​summer,​ ​unmissable​ ​on​ ​digital.