iris: Domino's GIFeelingsAward
Category
Most Innovative Use of New Social Platforms
Agency
Client
Domino's Pizza UK
Description
Domino’s needed to find a new way to distribute content and stay front of mind, especially true given that 75% of content shared in the depths of ‘dark-social’.
We created a new Domino’s language that our fans could use in WhatsApp, Facebook, Twitter and iMessage. An entire collection of Domino’s Gifeelings to allow pizza fans to express the inexpressible.