Senior Lecturer in Marketing
Oxford Brookes University

“The supremacy of interruption-based advertising is over. But to prove this point we need more outstanding examples of engagement-based branded content campaigns that bring the best of pull and push marketing communications together. I’m very much looking forward to seeing this kind of work when judging the submissions for The Drum Content Awards.”


Bjoern is a senior lecturer in marketing and co-lead of the Brand Strategy Research Group. His research focuses on the understanding and strategic management of brands and branded content. He was the principal investigator of the ‘Defining Branded Content for the Digital Age’ study conducted in collaboration with Ipsos MORI and the Branded Content Marketing Association.

As part of his teaching, executive training, and research, Bjoern has collaborated with organisations such as Red Bull, Harley-Davidson, Rolls-Royce, Facebook, Amazon, Lego, and Vodafone. Prior to joining Oxford Brookes University, he worked as a senior strategic planner for Saatchi & Saatchi and as head of strategy for brand management consultancy Figtree. During his time in the marketing industry, he advised many organisations, including Procter & Gamble, Disney, and Samsung. He also commentated on brand management issues for the BBC. 

Judging panel

David Abraham

Wonderhood Studios

Fernando Machado

Burger King

Dan Scott-Croxford

Managing Partner
Stink Studios

Tamara Howe

Chief Content Officer, EMEA
VICE Media

Rachna Dhall

Creative Director
Iris Amsterdam

Jane McNeill


Mark Stephens

Executive Producer, Storytelling
Lloyds Banking Group

Jack Dyson

Global Head of Content Strategy
SAP Customer Experience

Rebecca Allen

Global Head of Branded Content
The Drum

Jason Miller

Global Content Marketing Leader

Charlie Edelman

Director, Story Studio
ESI Media

Arif Durrani

Executive Editor
Bloomberg Media Studios

Nikki grass

Group Marketing Director
Endemol Shine

Simon Richings

Executive Creative Director

Joanna Carrigan

Head of Branded Content
News UK

Zoe Jones

marketing & insight director

Hannah Smith

Editorial and Campaigns Lead

Jessica Gioglio

Digital & Social Business Strategist and Author
The Power of Visual Storytelling and The Laws of Brand Storytelling

Philippa Atkinson

Senior Brand Manager

Bjoern Asmussen

Senior Lecturer in Marketing
Oxford Brookes University

Gregor Young

General Manager of Digital Brand, Content and Social
BT Group

Patrícia Weiss

Branded Content Marketing Association – BCMA South America

Kevin Gibbons

CEO / co-founder

Andrew Canter

global ceo

Rupert Maconick

Executive Producer
Saville Productions

Lee Beattie

Co-Founder and Director

Claire Heys

Director, Content & Partnerships

Lars Silberbauer

Global Director of Social Media & Search
LEGO Group

Verity Messett

Head of Content

Imogen Fox

Executive editor, Guardian Labs
Guardian News & Media

Luke Southern

Managing Director

Alex Hunter

Content Strategy Manager

John Watton

Senior Director, Enterprise Marketing

Gareth Rowe

Head of brand Advocacy. Mobile and Home.
Samsung Electronics UK

Katie Ingram

Trade Marketing and Insight Director
ESI Media

Justin Kirby

The Definitive Guide to Strategic Content Marketing

Samantha Glynne

Vice President, Branded Entertainment

Claire Elsworth

Innovation Director

Tasnim Bhuiyan

Head of Social Content