Global Director of Social Media & Search
LEGO Group

Lars Silberbauer is the creator of LEGO’s global success on Social Media and video platforms.

Based in London with teams in the US, Denmark, Shanghai and Singapore he is

driving the well know and innovative toy company's social media & video presence.

When he began in the company there wasn’t even a LEGO Facebook page and in 2015 Adweek scored LEGO as the number one brand on Social Media and YouTube.

The Holmes Report has named him one of the 25 most innovative and influential marketers in Europe. Before his role in LEGO, Silberbauer spent 8 years working in broadcasting TV and his strong background in content and publishing has made him able to develop news level of digital content marketing globally for the LEGO Group. Silberbauer is globally a well known speaker on leading conferences on topics as digital disruption, digital media and organizational transformation and change. He holds and BA and MA in Digital Media Science and a HD in Innovation and Organizational Strategy.

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