Executive Creative Director

"Very pleased to be judging at the Drum Content Awards. That weird word 'content' is becoming a more interesting and diverse category of creative work every year. I'm of course expecting to seeing entries that excite, entertain and educate, but what I'm really looking forward to is seeing the stuff that sets new benchmarks – or redefines what brand content is 'supposed' to be."


Simon Richings, Executive Creative Director, heads up all aspects of AnalogFolk London’s creative output. With 22 years of experience, from print designer to conceptual copywriter to CD, Simon has overseen an impressive record of creative excellence at the agency.


In 2017 AnalogFolk was recognised as The Drum’s Content Marketing Agency of the Year as well as receiving the honour of being a runner-up for Campaign Digital Innovation Agency of the year. It was also highlighted as one of the top four top creative agencies in Econsultancy’s table of 100 digital agencies (and placed 29th overall).

Simon has been instrumental in building a creative culture based on lateral thinking and helping brands give people something of meaningful value. It’s an approach that has led to such successes as Marmite TasteFace and PG tips Morning Moods, in the past 12 months.


TasteFace is an award-winning campaign recognised in innovation and creative awards across Creative Review, Campaign Annual, Creativepool, The Drum’s Marketing, Campaign Tech, as well as Unilever’s Marketing Awards, for its original use of artificial intelligence. Simon also oversaw PG tips Morning Moods; an inventive social media campaign, which picked up gongs across Digiday, Effective Mobile Marketing Awards, The Drum’s Content Marketing Awards, DADIs, Caples, Campaign Annual and LOVIES.


He’s a been a jury member for D&AD (for the Professional awards and, recently, as a New Blood jury president), Campaign BIG, the LIAs, and the FABs. He mentors for both D&AD and The School of Communication Arts, and is part of the advisory board for Creative Equals.


When he’s not scribbling on Post-it notes or pointing at other people’s screens while saying something insightful, he’s probably X-Boxing or exploring museums with his daughter.

Judging panel

David Abraham

Wonderhood Studios

Fernando Machado

Burger King

Dan Scott-Croxford

Managing Partner
Stink Studios

Tamara Howe

Chief Content Officer, EMEA
VICE Media

Rachna Dhall

Creative Director
Iris Amsterdam

Jane McNeill


Mark Stephens

Executive Producer, Storytelling
Lloyds Banking Group

Jack Dyson

Global Head of Content Strategy
SAP Customer Experience

Rebecca Allen

Global Head of Branded Content
The Drum

Jason Miller

Global Content Marketing Leader

Charlie Edelman

Director, Story Studio
ESI Media

Arif Durrani

Executive Editor
Bloomberg Media Studios

Nikki grass

Group Marketing Director
Endemol Shine

Simon Richings

Executive Creative Director

Joanna Carrigan

Head of Branded Content
News UK

Zoe Jones

marketing & insight director

Hannah Smith

Editorial and Campaigns Lead

Jessica Gioglio

Digital & Social Business Strategist and Author
The Power of Visual Storytelling and The Laws of Brand Storytelling

Philippa Atkinson

Senior Brand Manager

Bjoern Asmussen

Senior Lecturer in Marketing
Oxford Brookes University

Gregor Young

General Manager of Digital Brand, Content and Social
BT Group

Patrícia Weiss

Branded Content Marketing Association – BCMA South America

Kevin Gibbons

CEO / co-founder

Andrew Canter

global ceo

Rupert Maconick

Executive Producer
Saville Productions

Lee Beattie

Co-Founder and Director

Claire Heys

Director, Content & Partnerships

Lars Silberbauer

Global Director of Social Media & Search
LEGO Group

Verity Messett

Head of Content

Imogen Fox

Executive editor, Guardian Labs
Guardian News & Media

Luke Southern

Managing Director

Alex Hunter

Content Strategy Manager

John Watton

Senior Director, Enterprise Marketing

Gareth Rowe

Head of brand Advocacy. Mobile and Home.
Samsung Electronics UK

Katie Ingram

Trade Marketing and Insight Director
ESI Media

Justin Kirby

The Definitive Guide to Strategic Content Marketing

Samantha Glynne

Vice President, Branded Entertainment

Claire Elsworth

Innovation Director

Tasnim Bhuiyan

Head of Social Content