OVERALL 

Chosen by the chair of the judging panel as their personal favourite and announced at the awards

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The best of the best, a non entered category but all awarded entries will be considered for this top award. Chosen from all the award winning work and announced at the awards

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RESEARCH BASED 

Exclusive and free of charge, these two award categories will be selected through a rigorous research process taken from client recommendations, industry peers and additional The Drum research sources.

Rising Star of the Year Award

The Rising Star of the Year Award highlights individual excellence in advertising and marketing and celebrates the pioneers of tomorrow.

This is a research-based award, open to all, and you can make your nominations here.

Tell us about the Rising Stars who have worked in the industry for three years or less (as of January 2022) and have made significant progress in your company or another.

Peer nomination deadline: Wednesday, October 5, 2022

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Agency of the Year Award

The Agency of The Year award is a FREE research-based category that recognizes the very best agencies in the business. To enter, register your agency with The Drum Recommends for free (our client rating platform) and get recommended by collecting a minimum of 3 positive ratings for your services. Find out more here.
To nominate an agency you work with, complete this short survey here.

The winner will be selected through a rigorous research process taken from client recommendations, industry peers and additional The Drum research sources.

Peer nomination deadline:  Wednesday, October 5, 2022

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SECTOR 

Description

For work that shows how effective content marketing has been used in the B2B sector.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

For work that shows how effective content marketing has been used in the consumer products or services sectors.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 For work that shows how effective content marketing has been used in the Travel, Leisure or Sports sectors.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

For work that shows how effective content marketing has been used in the Automotive or Transport sector.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

For work that shows how effective content marketing has been used in the financial / professional services sector.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 For work that shows how effective content marketing has been used in the Not For Profit or Charity sectors. Please supply the registered charity number for the client within the accompanying report.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 For work that shows how effective content marketing has been used in the Retail or E-Commerce sectors.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

For work that shows how effective content marketing has been used in the Public or Government sectors.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

For work that shows how effective content marketing has been used in the News, Media or Publishing sectors.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

For work developed for the Music, Entertainment, Gaming and E-Sports industry.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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CREATIVITY/INNOVATION 

Description

Entrants should demonstrate how they have effectively used creative video content in their campaign or strategy (e.g. Online, TV, Radio, Cinema).

Criteria

 Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 This category rewards those content marketing campaigns that adapted quickly to change. This could be in response to external factors such as the Covid-19 crisis or an internal shift. The judges will look for how the team/company responded to a changed brief and exceeded expectations.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

This category will award those who demonstrate how they have used innovation or been creative in their use of content in their campaign or strategy.

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 This category will award those who demonstrate how they have effectively used new social platforms in their campaign or strategy (e.g. not Facebook, Twitter, YouTube, Instagram, LinkedIn).

Criteria

Judges will review entries based on the following criteria: Innovation / creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged.

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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NEW FOR 2022 

Description

 For work you’ve created for the healthcare or pharma industry.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 For work you’ve created for any fashion, health, beauty or luxury brand/company

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

Rewarding the best, most creative, innovative or effective strategy for using streaming platforms to promote a product/service or brand

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 Rewarding the most effective and creative user-generated content campaign or strategies

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 Rewarding the most effective distribution of content across multiple channels to achieve its objectives

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

Rewarding the most effective partnership between a brand and a celebrity or influencer to achieve their objectives

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 Rewarding the most effective content campaigns or strategies to promote a good cause

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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STRATEGY/CAMPAIGN 

Description

 This category will award the best use of branded content within a strategy or campaign that was innovative and creative and can clearly show what was achieved - ROI, impact on the brand, consumer attitudes, engagement etc.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 Entrants should demonstrate how they have effectively used social platforms in their campaign or strategy (e.g. Facebook, Twitter, YouTube, Instagram, LinkedIn).

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 Entrants should demonstrate how content marketing has been integrated with other marketing activity/media to produce a successful campaign. Describe the objectives of the campaign, the integration of media channels and key messaging. Provide clear evidence of your results.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 Entrants should demonstrate how effectively they have used content to promote a new product or publication launch. The product or publication must have been launched in the past year.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 Entrants should demonstrate how they have effectively used a marketing tech platform in their campaign or strategy.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

This category will recognize the best D&I programs in Content Marketing. We want to reward the work and those who demonstrate the strongest commitment to diversity and inclusion, both in the day to day, as well as through specific activities and initiatives.

Criteria

 Judges will be looking for examples of content marketing activities that have promoted the building of diverse teams, creation of inclusive working environments or driving culture to create content marketing/products/services that are inclusive of a diverse audience.

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 This category will award those who demonstrate how they have used or created the best content marketing ROI/measurement program to monitor their campaign or strategy. Please include figures as evidence of your performance.

Criteria

Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged


Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 Entrants should demonstrate how they have effectively used print in their campaign or strategy.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

Entrants should demonstrate how they have effectively used internal content marketing within a campaign or strategy.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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Description

 Entrants should demonstrate how effectively they have used content across mobile platforms.

Criteria

 Judges will review entries based on the following criteria: Innovation/creativity, clear strategic thinking, effectiveness and tangible results. In your main entry report, you should use the following structure: Objectives, Strategy, Results and address any specific key points stated in the category description above. Testimonials are encouraged

Entries must have been live to market at some point between September 2021 and September 2022. Entries do not have to be created within this timescale.

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