Helping global brands connect with audiences around NBCUniversal’s unmissable portfolio of news, sport and entertainment.

Lucy began her career with digital roles at the BBC, Channel 4, Warner Bros and Disney - where she launched Pixar’s Toy Story and Cars websites across Europe. Lucy is a fellow of the Royal Society of Arts.

Liz Caselli-Mechael is Head of Content and Digital for the Nestlé master brand globally. Her team works to produce compelling digital content and ensure industry-leading social media communications driven by audience insights on purpose-based stories around climate and sustainability, innovation, and inclusion. Prior to her global role, Liz led Nestlé content and digital communications in the United States, building Nestlé’s US social media presence, cultivating industry-leading in-house content development capabilities, leveraging digital ambassadors, driving data-driven strategy, and receiving recognition as Best Content Marketing Program of 2020 by the Rally Awards. Previously, she’s led consumer communication and digital strategy as the Director of Issues Management at the International Food Information Council (IFIC) and supported innovative marketing and communications programs for agricultural and nutrition development across sub-Saharan African through the USAID Feed the Future initiative. She is among Brand Innovators’ 2021 Marketing Women to Watch and the proud Board Chairman for Miriam’s Kitchen, working to end chronic homelessness in Washington DC.

Danielle Bennison-Brown is a Webby Award-winning content & brand director and founder of strategy consultancy DBB & Partners where her clients have included Vogue, i-D, Smythson of Bond Street, Tory Burch and Farfetch as well as startups such as Roots Studio, Breakr, and Blacktag. Bennison-Brown has created and led successful editorial and commercial multimedia strategies for some of the world’s most notable publishers and brands including VICE, NOWNESS, and Vogue.

Bennison-Brown is an expert in creating culturally relevant and widely-seen video and social content with deep sector-specific knowledge of luxury, fashion, beauty and lifestyle. With over 14 years experience executing brand transformations through content, Bennison-Brown has developed an intimate understanding of how to build, grow and manage goal-driven strategies in complex commercial and editorial environments.

After spending over a decade at Channel 4 in various roles winning a range of awards and accolades, Jade joined Little Dot Studios in 2019 as Head of Brand Partnerships. Jade has since developed, built, and led the agency's brand offering. The division enables brands to 'broadcast' to their audiences and grow them meaningfully across digital platforms with an audience-first approach. Clients include Farfetch, Gagosian, and Goodwood.

Previous roles have spanned sponsorship, digital activation, and linear and digital branded entertainment across brands like British Gas, L’Oreal and O2. Jade also founded and managed London-based theatre company Debut Productions.

Mike Berberich is senior director of content strategy and Marketing Futures at the ANA, and the host and producer of the ANA Marketing Futures podcast. Mike has 15 years of industry experience, performing various roles for six years at Havas Digital before coming to the ANA in 2013. He oversees all aspects of the Marketing Futures program, including the development and production of reports, articles, research, and the Marketing Futures Committee. Mike’s mission is to demystify innovation, and help marketers wrap their heads around industry trends that are emerging at a breakneck pace. When he’s not banging the drum of innovation, Mike is making noise of a different variety, as a music producer and sound designer for more than 20 years. As a hip hop artist, he’s released two full-length albums, three EPs, and numerous singles under the nom du plum BRBRCK; as a sound designer, he’s produced the soundtrack for short films, theatre, and dance, touring Jordan, Israel, and Palestine in 2010 with the Yaa! Samar Dance Theater company. Mike enjoys writing, dancing, meditation, and exploring New York City, which he’s called home for more than 20 years.

Jennifer (JSB) is a vibrant marketing leader who has worked with Microsoft for 15 years across Europe, the Middle East, and the US; both on the agency (DDB, Initiative, These Days), and publisher side. She currently runs the Americas Marketing team at Microsoft Advertising and is the host and executive producer for the Download web show, a monthly video web series that tackles hot topics and trends for marketers. Originally from Belgium, Jennifer's first passion and career was ballet, where she learned resilience, discipline, hard work, good posture, and the art of making things look easy! A digital nomad at heart, her family has traveled the world and recently settled in Los Angeles. She is an optimist by nature and a creative soul at heart, also very pragmatic, and likes to get epic shit done! English is not her first language (her superpower: she can swear in many languages), but she's mostly proficient in French and English – excels at Frenglish! 

Tom works as the head of content for Fifty Digital, a sport and sponsorship specific agency who create award winning content for global brands such as FIFA, The FA, NBA Europe and the EPCR.

Nicolette has been producing INNOCEAN’s most high-profile work for the last 7 years including 8 of Hyundai’s last Super Bowl spots. In her 20+ years in advertising, Nicolette has also worked for Crispin Porter & Bogusky, Venables Bell & Partners and David&Goliath on brands such as VW, Coke Zero, Sprite, The Truth Campaign, Audi, Barclay’s, Intel, HBO, Vizio, Kia, California Lottery and more. Nicolette likes to bring ideas to life, especially when they seem impossible, and brings strong leadership to her team of producers at INNOCEAN USA. 

Mike is a seasoned marketer and agency leader with over a dozen years of agency experience. Mike has worked with some of the world’s most recognizable brands, including: Accenture, Amazon, Audi, Bugatti, DAZN, Grolsch, IKEA, Lamborghini, Mercedes-Benz, Microsoft, NeoCitran, Samsung, Shell and Xbox. Mike strategically navigates clients through organizational change in order to evolve their marketing for today’s consumer. He has a strong attention to detail and will leave no stone unturned in his quest to deliver creative and innovative solutions to solve client needs. He specializes in enhancing the customer experience through creative storytelling, digital optimization, personalization, social media strategy and experiential marketing.

Mike currently works for Cheil Worldwide as their Head of Campaign and is a member of North American Leadership, overseeing the client service and creative teams in Canada. Cheil is the marketing agency owned by Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. Prior to joining Cheil, Mike led several global businesses and CoEs within WPP.

Brand and communication strategist with over 10 years of experience in advertising and marketing. Yugo has worked as a Planner in creative & media agencies in Brazil before joining The Coca-Cola Company. After leading the communication strategy of Coca-Cola™ in Brazil and Latin America, he is now the Global Content Director for the brand. 

Jan Winner is Art Director at GE Corporate. Jan conceptualizes and executes creative campaigns that blend storytelling and design to tell GE’s innovation story.

Jan is fun loving graphic designer with 20+ years of experience communicating business and brand messages. If there’s any chance she can work her love of illustration and punk rock into one of her design ideas, you can bet she will. For the last 14 years, Jan has helped communicate GE’s brand story for GE Renewable Energy, GE Power, GE Global Research and now GE Corporate.

When she’s not busy creating content, you can find her crafting amigurumi, hanging around a camp fire with her husband Chris, or playing with her two furbabies.

Asan is a creative director and filmmaker who has spent the last 15+ years developing strategies and ideas that catapult the world's biggest brands into pop-culture and creating business growth.  

Recently, he co-led the global reinvention of Gillette with the 'We Believe' short film, tackling toxic masculinity. It became the most talked about campaign in recent history, with over 21 billion impressions, nominated ad of the decade by Business Insider, and used in schools around the world to discuss the changing role of masculinity. It has reunited an entire global organization to stand behind one purpose. An increase in global sales followed shortly after, for the first time in over a decade.  

His experience, passion, and curiosity have led him to a diverse range of projects: in 2011, Louis Vuitton entrusted him to develop an arts platform for youth in Britain. In 2017, he directed his first short film 'Lucky Panda', and in 2019 he created a music short for Shad Kabango of Hip-Hop Evolution fame.    

His work has been recognized by every major international award show, from Cannes to the Clios. In 2019, AdAge named him one of its 40 under 40 ‘who are shaping the marketing, media, and agency industries.

Jeff Thurm is the Lead of Entertainment at BuzzFeed UK, focusing on the expansion of BuzzFeed UK’s Entertainment and Celebrity content. He has been at BuzzFeed for 7 years and prior to working across entertainment he was the Senior Manager of Content Operations and Production. He has overseen branded content campaigns for names including Amazon, Google, Sky and more.

Kevin Ayadassen is Head of Commercial Content at Raconteur, which was named Media Brand of the Year at the 2022 Professional Publishers Association Awards.

Kevin has two decades of experience in marketing, advertising and the media, including roles at leading agency MEC (now Wavemaker) and iconic media brands such as the Daily Mirror, Reuters and The Drum. He has been responsible for consumer and B2B marketing in several verticals, at UK, EMEA and global level, across all key channels.

In recent years, Kevin has focused on his true passion – branded content – creating and activating award-winning content marketing campaigns in association with some of the world’s biggest companies.

His interests outside work include interior design and fitness. He is also a keen urban gardener.

Nicole's twenty-year career in content spans various roles across the editorial, publishing and content-strategy landscapes, where she's worked with both local and international companies to help them make the most of every content opportunity. In the latter few years, Nicole has focused on developing content strategy and leading content design teams for financial organizations such as HSBC and Tide, and is currently providing copy expertise to NatWest's Human Centered Design team. In her part-time she's studying for her MA in Applied English at the University of Nottingham.  

Vik is a healthcare advertising veteran in NYC. He’s currently helping lead creative for Accenture Song's Life Sciences division. In a little over a year, he has helped change the perception of Accenture's Life Sciences-specific agency with a variety of clients, landing new creative business in oncology, rare disease, clinical trials, aesthetics, oral care and more.

Before his time with Accenture, Vik spent time in big ad networks like Havas and TBWA, launching new brands across a variety of therapeutic areas targeting patients, caregivers and healthcare professionals. He also helped shape the content strategy at a point of care company in the US, leveraging partnerships with meditation and mindfulness content from Headspace, health endemic content from TedEd, health advice from VeryWell, original in-house content in the form of “real” patient stories and so much more.

Helen is an award winning Creative and Director. After more than 15 years in advertising, she left agency life to build an industry leading in-house creative team at Shelter. She's a strong advocate of purpose led marketing and the in-house creative model. She has a track record of building highly effective and most importantly happy teams, who deliver attention grabbing ideas that affect positive change in the world. 

Stephanie is a creative strategist and all-round-content-geek with a mixed up background across subjects, channels, formats and audiences, and an armful of awards to show for it.

A pretty 'passionate' (/opinionated) individual who believes strongly in the potential of a tale properly told, Stephanie left her role as Head of Content Strategy at Weber Shandwick earlier in 2022 to set up Arbor Communications, catering to clients who want to up their game. Today, she and the Arbor team deliver integrated planning often B2B or B2C ‘agnostic’, bringing everything from creative territories to corporate messages to life as meaningful content and campaigns, and building the stories that stick.

Her past lives include in-house roles at Google Creative Labs, campaign planning for international apparel retailers, a brief stint at the Financial Times, and international NGO consultancy – and her expertise span sustainability, technology, B2B, FMCG, financial services, and luxury. She’s a pandemic poster child who shipped out of town, and now splits her time between the big smoke and England’s green and pleasant lands.

Kay’s career to date has focused on emerging trends and technology taking hold within the media landscape, including everything from mobile in its heyday to chatbots and AI, and now the art of live streaming and gaming on Twitch. At Publicis Media and Mindshare her roles were in strategy and development of emerging technology amongst global brands, and now she leads strategy and content creation for Twitch Ads EMEA. She brings seven years of experience in writing award entries, case studies and larger thought leadership narratives.

Mel is currently Head of Content at LADbible Australia; where she leads content teams across editorial, social, video, production and creative strategy.

Mel and her team have achieve phenomenal editorial and social success since launching in 2019 and 2020; and to date, LADbible Australia is ranked #1 in Facebook views and #2 in Facebook engagements in the world.

Over the last decade, Mel has worked for major digital media publishers including The LifeStyle Group, Yahoo! and Allure Media.

Mel is based in Sydney, Australia.

With over 20 years of experience in sales and marketing, he is Sri Lanka's most internationally and locally awarded marketer and currently serves as Vice President, dentsu communications at dentsu. He was previously the A/Director—Digital Strategy at GroupM Sri Lanka and the "Head of Digital" for Team Unilever and Mindshare. Among the 110-plus awards he has won, he’s the only person to be part of six Effie GOLD-winning teams, all of which were incidentally driven digitally. His work has resulted in the two most significant global marketing achievements to date for Sri Lanka. He has also served on jury panels for The Drum Awards, Cresta Awards, Effies, NYF Advertising Awards, MMA Smarties, Dragons of Asia, and WINA: World Independent Advertising Awards. He's an instructor at the "M.AD" (Miami Ad School), the most awarded creative institution in the world. And over the past seven years, his lectures have aided over 6,000 students and business owners in adopting digital media marketing. He is the most widely published digital marketing thought leader in Sri Lanka, with many of his articles appearing in the world's most prestigious publications. With over 400 articles, lectures, conference appearances, and a few quotes under his belt, he has become one of the industry's most followed thought leaders.

Monika Oomen is Vice President of Brand, Communications and Franchise for Warner Bros. Discovery’s kids brands and platforms in EMEA.

An award-winning brand strategy expert, she leads an international team focusing on franchise development, brand partnerships, and the execution of innovative marketing strategies and PR initiatives for Cartoon Network, Boomerang, Cartoonito and Boing across EMEA.

In this role, Monika has spearheaded industry-leading integrated marketing campaigns championing climate and inclusion initiatives. Her data-driven approach has most recently seen Cartoon Network’s Climate Champions nominated as “Best Campaign of the Year” at the 2022 Global Good Awards.

Prior to joining Warner Bros. Discovery in 2021, Oomen spent 15 years in senior leadership roles at The Walt Disney Company and Viacom. An experienced marketeer with extensive knowledge of the entertainment industry, she was instrumental in extending the Disney channel brand footprint across new digital platforms and increasing the overall market shares of channel franchises.

I run content for Grab. Previously, I had created and launched mini documentary web video publication, Goldthread, with the South China Morning Post in Hong Kong. I was in Singapore before that as Mashable's Asia bureau chief, and started my career as a technology journalist at news outlets like The Business Times, and CNet Networks.

Yolanda Valery leads the digital content and distribution effort as Head of Digital Engagement at Ocado Group. Yolanda comes from a background in journalism, from being a political reporter in her home country, Venezuela, to Head of Social Media for BBC World Service Languages, covering 41 team covering more than 10 different platforms in over 140 accounts globally

Nick is also an ambassador for the Greater Manchester Combined Authority. He is a board member of the MPA and an official partner of anti-cyberbullying foundation, Cybersmile.

Ayumi Nakajima has over 16 years of experience in marketing consulting, consumer tech, and international expansion. She has worked in Tokyo, Hong Kong, London, and now Singapore, where she leads the content team at Pinterest, overseeing the APAC region. Prior to joining Pinterest, she was an early employee at Facebook, and helped to launch the ads business in APAC. Before venturing into consumer tech, Ayumi spent her initial years at Nielsen where she consulted Fortune 100 CPG companies on their go-to-market strategy in Greater China and Japan.

Becky Thomas is Vevo’s Editorial & Programming Lead, UK/EU. She started at Vevo three years ago as a Programming Manager, and is responsible for UK-centric music curation and promotion on Vevo platforms both on and off YouTube. Becky and her team work closely with Vevo’s Connected Television partners to secure editorial promotions and create campaigns around artist moments and cultural events across the EU. Prior to joining Vevo, she worked in digital marketing at Capitol Records, artist relations at Warner Music, and positions at BBC Radio 6Music and Radio 2.

 Brandi Ray is the Sr. Marketing Director, Consumer Engagement. In this role, Brandi leads the overall Brand Storytelling, Social & Culture, and Media teams for Gatorade. She joined the Gatorade team in January 2022 and since joining has helped the team deliver the Fuel Tomorrow Campaigns which focuses on Gatorade’s commitment to removing barriers to get kids to play and stay in sports.  She also led a team to deliver a campaign honoring the GOAT Serena Williams’ evolution from tennis with “Love Means Everything” featuring Beyoncé Knowles-Carter.

Prior to Gatorade, Brandi led Communications and Equity for PepsiCo’s newly created Energy Portfolio. She spearheaded the refresh of the two decade-old Rockstar brand with a strategy focused on keeping Rockstar lovers engaged, while bringing a fresh POV to attract the next generation of young, diverse drinkers. Brandi also led her agency and team to deliver the new campaign for MTN DEW RISE Energy, featuring LeBron James.

She joined the Energy team from the Frito-Lay Division, where she had various roles across brand, shopper, digital, field marketing, portfolio marketing, and innovation over the past 10 years. In her last role at Frito-Lay, she led the team to launch the biggest innovation on Cheetos in the past 10 years with Cheetos Popcorn, and launched it on the biggest stage- Super Bowl LIV in February 2020. This was the brand’s return to the Super Bowl for the first time in 11 years, and the ad “Can’t Touch This” made Top 10 on the USA Today Ad Meter- and the #1 :30 spot in the game.

She received her Bachelor of Science in Business Administration from the University of North Carolina at Chapel Hill, and her Master of Business Administration from the Goizueta Business School at Emory University. She is also a Consortium for Graduate Study in Management Fellow. An Atlanta native, Brandi loves spending time with family and friends. She has a passion for mentoring and unleashing the next generation of talent in the organization. Most recently, Brandi was the National Board Co-Lead of PepsiCo’s African-American Employee Resource Group, Mosaic, with the vision of making PepsiCo a premier company of African-American talent globally. She also helped shape and execute PepsiCo’s commitment to the Racial Equality Journey for African-Americans with an investment of $430 MM over the next 5 years.

In 2020, she was recognized as one of Business Insider’s Inaugural Top 25 List of Rising Stars in Marketing. She was also selected as Top 40 Under 40 at her alma mater- Emory University. In June 2021, Brandi and her team received recognition from her Cheetos 2020 Super Bowl LIV Campaign with a Cannes Lions Grand Prix Creative Strategy win for “Can’t Touch This”. In 2021, Brandi was honored on Ad Age’s 40 Under 40 list! 

I'm just a fun loving guy who likes long walks on the beach. Really, i do love the beach.

As M&M’S Brand Content Architect, Chris Brody leads content strategy & execution for Mars Wrigley’s largest confectionery brand, both in the US and globally. Some of his recent highlights include driving the creation of M&M’S’ new purpose-led creative platform “For All Funkind;” the innovative launch of Purple, the brand’s first new character in 10 years; a revolutionary change in the brand’s global animated content output; and a disruptive through-the-line Super Bowl program including a top 5-rated spot; all helping to drive consecutive years of double-digit worldwide growth and recognition as Gen Z’s #5 most popular brand, per Morning Consult. Chris has 12 years of marketing experience at Mars Wrigley and Nestle, building brands including M&M’S, SKITTLES, STARBURST, ORBIT, 5 GUM, SNICKERS, HOT POCKETS & DIGIORNO. He was a musician and producer before his brand marketing days and has an MBA from Kellogg/Northwestern and a BA from Wesleyan University.

Lisa is always looking to strike that fine balance between creative excellence and media efficiency. Currently she is responsible for launching and developing FOND OF’s kids brands across Europe. Previously she led the in-house production team at FOND OF and held various consulting roles working with the likes of Dove, Magnum, Lipton, Axe and other global Unilever brands on redefining the approach to integrated campaign planning as well as global to local asset creation.

Prior to joining Wavemaker, he was the global DCO lead for Audi, at Omnicom's DCO agency Adylic & also led on various other client such as Sainsbury's, LG, Levi's & Tourism Ireland.

Hanah Cho is vice president of Content at NerdWallet, a personal finance website and app. Hanah originally joined NerdWallet as a writer, covering small business. Before that, she covered business and startups at The Dallas Morning News, and previously was a business writer for The Baltimore Sun.

Advertising professional with 8+ years agency experience in the social and digital space. Previous shops include Havas NY and Annex88, working across a variety of Clients in fashion, beauty and lifestyle.

Kendall has made a career of being an expert on knowing your audience. She started out as a journalist, but soon turned from news stories to brand storytelling. With close to a decade of experience as a content marketer, she’s managed social media, SEO-driven blogs, flagship research reports, and campaigns. At Hootsuite, her focus is on extending the reach and impact of brand campaigns and thought leadership content. She’s an award winning writer who both strategizes and creates content that drives business results—and she’ll show you how to do the same.

Rebecca Coleman serves as President of The Narrative Group (TNG), an award winning creative agency that specializes in earn-led thinking. Coleman holds over 20 years of experience in building great relationships with clients and even better campaigns for their brands. In her current role, Coleman has overseen some of the most celebrated culture-driven campaigns of the decade, including McDonald’s ground-breaking Famous Orders campaigns and Universal Pictures’ record-breaking Minions 2 campaign. In addition, Coleman brings deliciously zeitgeisty ideas to market through her work with CPG brands, Harmless Harvest, Jeni’s Splendid Ice Creams and KIND Snacks. Prior to The Narrative Group, Rebecca founded Something Massive, a digital agency behind campaigns for Plum Organics, Peet’s Coffee, Regal Cinemas and Bolthouse Farms. Coleman graduated from the S.I. Newhouse School of Communications at Syracuse University with a B.S. in Advertising.

Award-winning digital marketing executive that has over a decade of experience in helping the biggest brands in the world tell their stories and build their audiences. In 2021, I shifted away from media and agency holding companies to lead the in-house content agency at Team Whistle, which has enabled me to connect my strategy and content development focused mind with the operations and logistics it takes to make an agency not just run, but be successful. At MAGNET, we help brands bring a creator mindset to content development and distribution.

Jason Gabriel Lowdon is an award winning and visionary creative director based in London. Following 18 years of working as a stylist and creative lead for several UK brands, he spent 4 years in Italy reshaping and modernising both the outdoor and lifestyle brand Napapijri and American heritage workwear brand Dickies. Recently he was commissioned to create a lifestyle and sportswear brand called H&M Move for the H&M Group. His unique understanding of fashion, culture and brand identity has been a resource for the creation of the brand. Working across all the multiple creative fields of the company, he brought together incredible talents and relevant references from pop culture, sport and music such as Jane Fonda, Jacquel Knight and Zlatan Ibrahimovic. While he values cultural heritage, the core of his interest is all about today and tomorrow. His unique expertise in fusing desirability, integrity and community values is part of an ongoing investigation into the future of multi platform, integrated story telling that he intends to continue experimenting with in his upcoming appointment as Senior Creative Director, Global Brand at Lululemon.

While at the BBC Jo has worked to deliver strategic direction for digital content across campaigns, programmes and services. Her multi-channel expertise sees her defining, co-ordinating and communicating campaign and brand media strategy across the BBC’s platforms and products. Previously, Jo worked for many years in the music industry connecting artists, festivals and brands with audiences, driving valuable engagements through digital content and communications. In the early days of her career Jo worked in media publishing at IPC and EMAP, where she experienced the rapid transition from print to digital content. It’s been a rollercoaster ride of digital development ever since!