With Malibuâs ambition was to become synonymous with summer, The Best Summer Ever Project was born. An always-on content series - saw five real YouTubers show the target audience how to have the summer of their lives. The audience could follow this journey and communicate with the YouTubers to directly influence the storyline. During their road trip over 40 films were produced. Within the first week of the show there was a 765% increase in subscribers. Overall the activity generated over 21million impressions, 10million video views and a 275% increase in buzz compared with the previous year.