Iceland Foods: #ComeOnIceland – Iceland Foods Sponsorship of the Iceland Football TeamAward
Videos
Category
Best Retail Content Marketing Strategy/Campaign
Agency
Description
When you are trying to stand out in a competitive market place then sometimes you have to think a bit differently. At Iceland we can't out spend our rivals but we certainly can out engage them. When Iceland qualified for the Euros, Twitter turned to @IcelandFoods with ‘congratulations’ messages. This sparked an idea – to sponsor Iceland throughout the Euros.