Ali heads up the Hearst Studio in the UK, helping to bridge the gap between the editorial and commercial worlds. She oversees a team of editors, art directors, designers and video creatives in the ideation and creation of branded content across all of Hearst’s titles and platforms. The team also supports the global sales function, collaborating with the content studios in New York and Milan on the execution of global campaigns.
Before joining Hearst in 2016, Ali worked as an editor on the branded content team at The Telegraph, focusing on fashion and lifestyle. Prior to that, she was the Editor of women’s lifestyle site iVillage UK. She has also worked on editorial teams at Marie Claire and Redbook, and written for Glamour, Stylist, InStyle and more.
Before moving to London, Ali worked as an entertainment journalist in New York, interviewing celebrities including Ryan Gosling, Keira Knightley and two out of three Kardashians.
“Judging awards is a brilliant way to get a closer look at some of the amazing work being produced across our industry. I’m looking for strong storytelling, clear results and truly original concepts.”