branded content director
Hearst UK

Ali heads up the Hearst Studio in the UK, helping to bridge the gap between the editorial and commercial worlds. She oversees a team of editors, art directors, designers and video creatives in the ideation and creation of branded content across all of Hearst’s titles and platforms. The team also supports the global sales function, collaborating with the content studios in New York and Milan on the execution of global campaigns.

Before joining Hearst in 2016, Ali worked as an editor on the branded content team at The Telegraph, focusing on fashion and lifestyle. Prior to that, she was the Editor of women’s lifestyle site iVillage UK. She has also worked on editorial teams at Marie Claire and Redbook, and written for Glamour, Stylist, InStyle and more.

Before moving to London, Ali worked as an entertainment journalist in New York, interviewing celebrities including Ryan Gosling, Keira Knightley and two out of three Kardashians.

“Judging awards is a brilliant way to get a closer look at some of the amazing work being produced across our industry. I’m looking for strong storytelling, clear results and truly original concepts.”

Judging panel

Cecilia Dominici

digital strategy and content director
WE Communications

Toby Horry

brand and content director
TUI

Alicia Southgate

Head of Content
Tesco

Elle Crossman

Trade Marketing Director
Evening Standard Ltd

Maharaj Varatharajah

strategy director
Wunderman Thompson Ltd

Jack Brough

partner
Joint

Matt Bolton

co-founder and creative director
MOX London

Cathal Gillen

global marketing effectiveness manager
William Grant & Sons

Arif Durrani

Executive Editor
Bloomberg Media Studios

Pete Johnson

Group Communications and Marketing Director
Nomad Foods

Nelly Gocheva

global editorial director, t brand international
The New York Times

Francesca Ten

Head of Words
Here Design

Laura Street

social media, content and consumer PR
Freelance

Christina Dasilva

global transformation and development director
Cedar Communications

Sille Opstrup

head of digital, connections and content
Pernod Ricard

Joanna Carrigan

Head of Branded Content
News UK

Jem Elliot

head of content
Babylon Health

Dylan Wyn Pugh

head of commercial
Red Bull

Christopher Wall

Head of content and creative
Ogilvy

Claire Baker

Creative Director
Drum OMG

Katy Woodrow Hill

strategy director
Livity

Ryan Reddick

creative director
Edelman

Gary Twelvetree

Director of Marketing
Chelsea FC

Carmel Hayes

head of content and digital
Visit Britain

Rob Hydes

director of multimedia creative
Selfridges

Siobhan Mallen

content director
Amazon Fashion EU

Anand Narayanan

head of digital brand marketing & communications
Panasonic UK & Ireland

Isabel Massey

global media director
Diageo

Andrew Canter

global ceo
BCMA

Neil Barrie

co-founder
TwentyFirstCenturyBrand

Sarah Leccacorvi

head of content
O2

Andrew Canter

global ceo
BCMA

matthew weiner

creative director
Zone

Amy Garrett

managing director
Beano Studios

Zoe Jones

marketing & insight director
DCM

Stephen Mai

chief content officer
Boiler Room

Gemma Knox

managing director, northern europe
Virtue Worldwide at Vice

Coral Cranmer

Head of Planning
Jaywing

John Parker

director of creative partnerships
CLICKON Media

Matthew Kershaw

head of content
iris Worldwide

Gareth Rowe

founder
Brands & Fans

Lisa Green

managing partner
Creation

Karl Newman

managing director content practice
Publicis Media

Ali Gray

branded content director
Hearst UK