Joining in 2019, Cecilia Dominici is the digital strategy and content director at WE Communications in the UK. Dominici is responsible for leading the agency’s digital team and capabilities, including content and creative.
With 12 years of experience behind her, Dominici has worked on both the agency and client side, leading the evolution of strategy for high profile brands as the digital and content landscape has rapidly grown and evolved. Before WE, Dominici was head of social media, news and content at Cancer Research UK. Here, Dominici grew and led a team of 20, ranging from social media and content managers to science content and creative specialists. At Cancer Research UK Dominici was also responsible for the charity’s brand strategy, creative output, paid media and reputation on digital channels such as social media and blogs. During this time Dominici was responsible for the first-ever Facebook Livestream from inside the human body. She also worked on a 12-hour YouTube Livestream in aid of Stand Up to Cancer, featuring some of the UK’s biggest influencers. Dominici has also worked in creative and media agencies such as MediaCom, VCCP, and Havas, leading strategy and campaigns in both the UK and across international markets across several sectors and clients, including EE, GSK, E.On, Xbox, Weetabix, Deutsche Bank, Unilever, Nokia and more.
In her spare time, Cecilia enjoys driving her Vespa scooter around London, exploring new places to eat. She also loves reading and travelling around the world as much as she can. She is also a trustee of the LGBTQ+ organisation, It Gets Better UK.