managing director, northern europe
Virtue Worldwide at Vice

Gemma Knox is an experienced marketing & business professional with over 14 years of brand and communication experience across Europe. Gemma has worked in both large networks and small independent companies in the creative industries in London and Amsterdam.

Gemma is Managing Director, Northern Europe for Virtue, a full service creative agency born from VICE, one of the fastest growing youth media and entertainment companies. Gemma is responsible for leading and growing the business within the UK, the Nordics and Europe.

In her previous role at Sunshine, Gemma spearheaded the Baileys Women’s Prize for Fiction partnership, orchestrating a string of retail, media and talent partnerships. Outside of work, Gemma is a trustee for the charity Sound Connections, a member of Bloom, a professional network for women in communications, and is on the advisory and judging committee for The Voice of a Woman, a not-for-profit that combats the historical lack of women directors hired to direct film and commercials. Gemma is in the process of launching a jigsaw business.

Judging panel

Toby Horry

brand and content director

Zoe Jones

marketing & insight director

Stephen Mai

chief content officer
Boiler Room

Gemma Knox

managing director, northern europe
Virtue Worldwide at Vice

Coral Cranmer

Head of Planning

John Parker

director of creative partnerships

Matthew Kershaw

head of content
iris Worldwide

Laura Street

social media, content and consumer PR

Gareth Rowe

Brands & Fans

Lisa Green

managing partner

Karl Newman

managing director content practice
Publicis Media

Ali Gray

branded content director
Hearst UK