managing director, northern europe
Virtue Worldwide at Vice

Gemma Knox is an experienced marketing & business professional with over 14 years of brand and communication experience across Europe. Gemma has worked in both large networks and small independent companies in the creative industries in London and Amsterdam.

Gemma is Managing Director, Northern Europe for Virtue, a full service creative agency born from VICE, one of the fastest growing youth media and entertainment companies. Gemma is responsible for leading and growing the business within the UK, the Nordics and Europe.

In her previous role at Sunshine, Gemma spearheaded the Baileys Women’s Prize for Fiction partnership, orchestrating a string of retail, media and talent partnerships. Outside of work, Gemma is a trustee for the charity Sound Connections, a member of Bloom, a professional network for women in communications, and is on the advisory and judging committee for The Voice of a Woman, a not-for-profit that combats the historical lack of women directors hired to direct film and commercials. Gemma is in the process of launching a jigsaw business.

Judging panel

Anand Narayanan

head of digital brand marketing & communications
Panasonic UK & Ireland

Isabel Massey

global media director

Andrew Canter

global ceo

Neil Barrie


Sarah Leccacorvi

head of content

Andrew Canter

global ceo

matthew weiner

creative director

Amy Garrett

managing director
Beano Studios

Cecilia Dominici

digital strategy and content director
WE Communications

Toby Horry

brand and content director

Alicia Southgate

Head of Content

Elle Crossman

Trade Marketing Director
Evening Standard Ltd

Maharaj Varatharajah

strategy director
Wunderman Thompson Ltd

Jack Brough


Matt Bolton

co-founder and creative director
MOX London

Cathal Gillen

global marketing effectiveness manager
William Grant & Sons

Arif Durrani

Executive Editor
Bloomberg Media Studios

Pete Johnson

Group Communications and Marketing Director
Nomad Foods

Nelly Gocheva

global editorial director, t brand international
The New York Times

Francesca Ten

Head of Words
Here Design

Laura Street

social media, content and consumer PR

Christina Dasilva

global transformation and development director
Cedar Communications

Sille Opstrup

head of digital, connections and content
Pernod Ricard

Joanna Carrigan

Head of Branded Content
News UK

Jem Elliot

head of content
Babylon Health

Dylan Wyn Pugh

head of commercial
Red Bull

Christopher Wall

Head of content and creative

Claire Baker

Creative Director

Katy Woodrow Hill

strategy director

Ryan Reddick

creative director

Gary Twelvetree

Director of Marketing
Chelsea FC

Carmel Hayes

head of content and digital
Visit Britain

Rob Hydes

director of multimedia creative

Siobhan Mallen

content director
Amazon Fashion EU

Zoe Jones

Marketing & Insight Director

Stephen Mai

chief content officer
Boiler Room

Gemma Knox

managing director, northern europe
Virtue Worldwide at Vice

Coral Cranmer

Head of Planning

John Parker

director of creative partnerships

Matthew Kershaw

head of content
iris Worldwide

Gareth Rowe

Brands & Fans

Lisa Green

managing partner

Karl Newman

managing director content practice
Publicis Media

Ali Gray

branded content director
Hearst UK