John Parker has 18 years experience working at a number of high profile agencies in PR, Sponsorship, Marketing and Creative.
John is Director of Creative Partnerships at CLICKON Media, a creative marketing and production partner who focus on creating authentic human focused stories for clients such as Red Bull, the US Navy, Special Olympics and Eurotunnel.
Having started in Glasgow working in sport sponsorship predominantly in football with Tennent’s Lager and Bell’s Whisky, John then moved to London and to Hill & Knowlton where he worked with adidas on their athlete activation and product launches and also with Carling on their rebranding of the Football League Cup.
John previously held the roles of Head of Sport and then Global Head of Creative at M&C Saatchi Sport and Entertainment where he specialised on creative brand activations in the UK, Europe and Global. Key clients included Reebok, Orange, Coca-Cola, Samsung and Heineken.
John also previously held the role of Head of PR for Sky Movies...he still misses the free screenings.
"I’m looking for content that helps me connect emotionally with the brand, that emotion could be joy, excitement, sadness, inspiration…as long as it connects with me and helps me understand better the viewpoint of the brand then I’m happy."