Karl has over 20 years’ experience in the world of media and content. He currently heads up the UK content practice for Publicis Media supporting clients in their needs across media partnerships, influencer marketing, content insight and consultancy through to the production of the stories brands need to tell.
Prior to this, Karl spent 4 years heading up content partnerships at Publicis Media working with clients like Samsung, FCA, Visa, Royal London, Brown Foreman and Heineken UK. In doing so Karl championed the search for new and interesting media owners for brands to partner with; essentially leading the team from being a traditional sponsorship unit into the social media publisher space.
Karl spent the first part of his career at Channel 5 building long lasting partnerships for brands with the channel.
Why I am judging these awards
Content, in the right context, is always king. That is why these awards are so important and we should always be celebrating the most innovative and creative content out there across the industry. After all the very best content engages, entertains and ultimately drives positive consumer actions for brands.