global editorial director, t brand international
The New York Times

As the founding head of editorial at T Brand Studio International, The New York Times's in-house creative agency, Nelly oversees multimedia content and brand marketing partnerships, spanning digital, video, audio, print, live and social. She joined the NYT from Monocle where she set up and led the Toronto Bureau and was instrumental in the launch of the Monocle24 podcast station and the book publishing arm of the business. 

Brands and organizations she's worked with on content strategies and partnerships include Nike, Airbnb, UBS, Credit Suisse, LVMH, Cartier, L'Oréal, Samsung, Philips, Bosch, Hyundai, BMW, Turkish Airlines, Korean Air, the City of Rio de Janeiro. 

Recently, Nelly was included in the 2019 global list of Significant Women in Advertising by the Native Advertising Institute, and named among Forbes’ Up-and-Coming Media Leaders to Follow in 2017. She is also a guest lecturer at The University of Toronto, The Cardiff School of Journalism and London City University.

Judging panel

Anand Narayanan

head of digital brand marketing & communications
Panasonic UK & Ireland

Isabel Massey

global media director

Andrew Canter

global ceo

Neil Barrie


Sarah Leccacorvi

head of content

Andrew Canter

global ceo

matthew weiner

creative director

Amy Garrett

managing director
Beano Studios

Cecilia Dominici

digital strategy and content director
WE Communications

Toby Horry

brand and content director

Alicia Southgate

Head of Content

Elle Crossman

Trade Marketing Director
Evening Standard Ltd

Maharaj Varatharajah

strategy director
Wunderman Thompson Ltd

Jack Brough


Matt Bolton

co-founder and creative director
MOX London

Cathal Gillen

global marketing effectiveness manager
William Grant & Sons

Arif Durrani

Executive Editor
Bloomberg Media Studios

Pete Johnson

Group Communications and Marketing Director
Nomad Foods

Nelly Gocheva

global editorial director, t brand international
The New York Times

Francesca Ten

Head of Words
Here Design

Laura Street

social media, content and consumer PR

Christina Dasilva

global transformation and development director
Cedar Communications

Sille Opstrup

head of digital, connections and content
Pernod Ricard

Joanna Carrigan

Head of Branded Content
News UK

Jem Elliot

head of content
Babylon Health

Dylan Wyn Pugh

head of commercial
Red Bull

Christopher Wall

Head of content and creative

Claire Baker

Creative Director

Katy Woodrow Hill

strategy director

Ryan Reddick

creative director

Gary Twelvetree

Director of Marketing
Chelsea FC

Carmel Hayes

head of content and digital
Visit Britain

Rob Hydes

director of multimedia creative

Siobhan Mallen

content director
Amazon Fashion EU

Zoe Jones

Marketing & Insight Director

Stephen Mai

chief content officer
Boiler Room

Gemma Knox

managing director, northern europe
Virtue Worldwide at Vice

Coral Cranmer

Head of Planning

John Parker

director of creative partnerships

Matthew Kershaw

head of content
iris Worldwide

Gareth Rowe

Brands & Fans

Lisa Green

managing partner

Karl Newman

managing director content practice
Publicis Media

Ali Gray

branded content director
Hearst UK