Sarah joined O2 4 years ago to lead the creation and development of their annual integrated campaign plan for all brand and trading communications. Now, Sarah heads up the Content Team to ideate the strategy and creative across all facets of the O2 brand. This includes music & sport, devices & tech as well as B2B communication. This also requires co-creating content with a variety of artists, sport professionals, influencers and media partners, resulting in O2 creating some of its most talked about content. Previously, Sarah worked in creative agencies, including Leo Burnett, creating award winning campaigns for well-known retailers, banks and international FMCG brands.