chief content officer
Boiler Room

Stephen is an multiple award winning marketer and creative armed with an unparalleled track record of creating engaging 360 degree campaigns that truly resonate with global youth audiences.

At Boiler Room he leads a division with teams across marketing, communications, film, production, music programming and creative. 

Since joining he has driven exponential audience growth of over 90% YOY.   BR has also seen a 500% increase YOY in press coverage taking the brand across the spectrum of mainstream media. 

He recently launched 4:3, an award winning platform designed to evolve the media brand by merging live events, video content and the role of cultural institution. This proposition launched with a 10m views and over 120m reach in PR and content reach in month 1. 

At LADbible Stephen lead and built the marketing, activation, talent and design function.  In the two years he transformed LADbible from a click bait social publisher into a Cannes Lion winning platform for driving social change and pop culture empire for a new generation. 
His work has been recognised over 70 times with awards and nominations from the likes of Cannes Lion, D&AD, Eurobetst, Creative Circle, Digiday, the Webbys, Lovies, Masters of Marketing and beyond.  

He recently took out the Grand Prix for his 'Redefining LAD' digital strategy at The Drum's DADI Awards. In 2018 Stephen also picked up 2 Grand Prix and 8 awards at the Cannes Lion for his LADbible campaign ‘Trash Isles’. He was also named in the 2018 Drum Digerati as one of the top people in media and platforms. 

Judging panel

Toby Horry

brand and content director

Zoe Jones

marketing & insight director

Stephen Mai

chief content officer
Boiler Room

Gemma Knox

managing director, northern europe
Virtue Worldwide at Vice

Coral Cranmer

Head of Planning

John Parker

director of creative partnerships

Matthew Kershaw

head of content
iris Worldwide

Laura Street

social media, content and consumer PR

Gareth Rowe

Brands & Fans

Lisa Green

managing partner

Karl Newman

managing director content practice
Publicis Media

Ali Gray

branded content director
Hearst UK