brand and content director
TUI

Toby started his career in advertising production but quickly made the move to strategy as a planner at AMV BBDO and then at Dare, Campaign's Digital Agency of the Decade, where he progressed to MD.  In 2015 he made his first move client side as part of the turn-around team at Tesco before joining TUI in 2018 as Brand and Content Director.

Judging panel

Toby Horry

brand and content director
TUI

Zoe Jones

marketing & insight director
DCM

Stephen Mai

chief content officer
Boiler Room

Gemma Knox

managing director, northern europe
Virtue Worldwide at Vice

Coral Cranmer

Head of Planning
Jaywing

John Parker

director of creative partnerships
CLICKON Media

Matthew Kershaw

head of content
iris Worldwide

Laura Street

social media, content and consumer PR
Freelance

Gareth Rowe

founder
Brands & Fans

Lisa Green

managing partner
Creation

Karl Newman

managing director content practice
Publicis Media

Ali Gray

branded content director
Hearst UK