Passion Digital: DailyFX DNA QuizAward
Category
Agency
Client
Description
Uncertainty about what trading strategy to choose is one of the main barriers to entry in the forex trading market according to John Kicklighter, the Global Head of Content at DailyFX. DailyFX called on Passion Digital to help aspiring traders gain the confidence to take the plunge. Today, DailyFX’s DNA FX quiz helps people find the trading strategy that suits their personality best, encouraging them to take the next step towards becoming a successful forex trader.
Following rigorous research, creative ideation, accessible content creation and outstanding design and development, we created the DNA FX quiz.
Our objective was to create a fun and accessible tool that aspiring forex traders would want to engage with and could ‘self-sustain’ in terms of discoverability as shareability online.