chief marketing officer
Chip

Alex is the CMO of one the UK's most popular fintechs, Chip. Alex started working as CMO for Chip when it had 25 customers and has grown the user base to over a quarter of a million people. Chip has now saved over £150m for its customers based almost solely on viral growth. Before Chip Alex held Head of Marketing roles within tech and the music industry. It was backstage at Glastonbury Festival in 2016 when his love for Fintech kicked off…He specialises on the art of the viral, why do some narratives get shared and others get consumed.Outside of work he can be found covered in paint, decorating, or sitting on a rowing machine.

Why I am judging the awards... "I'm delighted to be judging The Drum Awards for Content 2020, this year has been like never before for content marketers! Not only is the industry operating within the most democratised time for content ever (it is now more competitive than ever for content to stand out)... but on top of that content creators have had to negotiate (and compete with) a global narrative around coronavirus. Being beige with your content is no longer acceptable, in order to compete content must immediately capture attention and hold it... better than ever before. I'll be judging content based on this criteria. What instantly grabs my attention, holds it, and leaves me with the takeaway the marketer wanted. 2020 has been ruthless with how content is consumed... it's only fair the judges are too!"

Judging panel

Sille Opstrup

head of digital, connections and content
Pernod Ricard

Maya Bogle

co-founder
Talenthouse

Arjoon Bose Chair of the judges

head of culture and brand experience, Europe-Australasia
General Mills

Mark Boyd

co-founder
Gravity Road

Kate Slater

director of digital engagement, global corporate digital channels
Unilever

Paps Shaikh

commercial director
Nextdoor

Raymond Murphy

head of content
MADE.COM

Nate Nichols

founder & creative director
Palette Group

Ete Davies

chief executive officer (creative)
ENGINE

Neil Boorman

head of creative lab Europe
TikTok

Lucy Ferguson

head of content
Google

Anna Downes

co-founder & chief executive officer
Video Sherpa

Becky McKinlay

head of marketing communications, client solutions
The Economist Group

Grace Kok

head of content marketing, Lark
ByteDance

Robert Ratcliff

head of content
Barclays Corporate Banking

Alex Latham

chief marketing officer
Chip

Neil Nagraj

director of content, core experience
TripAdvisor

Grace MacDonald

marketing manager, content & social
LinkedIn

Meg Moss

strategic business development, content
Adobe

Flo Lau

creative director
Shutterstock

Rebecca Rumble

creative director, content studio
Squarespace

Laura Caraccioli-Davis

senior vice president, head of strategic creative partnerships
Fox Broadcasting Company

Andrew Saunders

global head of entertainment & culture, XCM
Amazon

Omar Gepiga

head of content marketing
HOOQ

George Hammer

chief content officer
IBM

Jessica Myers

brand and marketing director
Metro Bank

Marc Wesseling

co-founder
Ultrasupernew

Forrest Bryant

creative director
Evernote

Vikesh Amey Bhatt

creative director
Wildfire