global head of entertainment & culture, XCM
Amazon

Andrew Saunders is a creative marketing pioneer who helps the world’s most influential brands and artists thrive across the evolving media landscape. He has engineered marketing and media solutions for more than 250 global brands , as well as artists like Justin Bieber, One Direction and Ryan Seacrest. His work has been featured in AdAge, Adweek, Billboard, Creativity, Entertainment Weekly, The New York Times, People, RollingStone, Time, USA Today, Vice, The Wall Street Journal, Wired and in Fast Company’s "50 Most Innovative Companies." 

Saunders currently serves as the Global Head of Entertainment and Culture for Amazon XCM, the company’s cross-category and cross-channel mass marketing organization, where he leads their Entertainment Marketing practice across North America, Latin America and Europe, which includes creator relations and the development of strategic partnerships across all areas of entertainment and culture including television, streaming, film and digital.

Prior to joining Amazon, Saunders led global marketing and content teams at Tastemade and NBCUniversal. He began his career at Creative Artists Agency and was a founder of its Brand Partnerships Division.

Judging panel

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Grace MacDonald

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Meg Moss

strategic business development, content
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Flo Lau

creative director
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Rebecca Rumble

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Laura Caraccioli-Davis

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Andrew Saunders

global head of entertainment & culture, XCM
Amazon

Omar Gepiga

head of content marketing
HOOQ

George Hammer

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Jessica Myers

brand and marketing director
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Marc Wesseling

co-founder
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Forrest Bryant

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Vikesh Amey Bhatt

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Maya Bogle

co-founder
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Arjoon Bose Chair of the judges

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Mark Boyd

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Nate Nichols

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Ete Davies

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Neil Boorman

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Anna Downes

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Robert Ratcliff

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