chief content officer
IBM

George Hammer, Chief Content Officer of IBM, believes we are in the golden age of content, but face a war for attention. Today's content has to be exceptional; platform agnostic and audience specific.

As a data-inspired storyteller, George's mission is to unite brands and audiences with content that builds relationships and drives action.

George and his team of content gurus work together to develop content programs and strategies that connect IBM with its audiences and provides the information and tools they desire.

Prior to joining IBM, George was the SVP of Content at Digitas where he oversaw campaigns for clients such as Accenture, HP, GE, LEGO and American Express. He also worked at Discovery Channel where he led the brand's content efforts for its digital channels. He spent the earlier part of his career launching a new media startup and working in agencies / consulting. 

George is an undergraduate of Indiana University where he received his B.S., from the Kelley School of Business, and a graduate of the University of a Chicago where he received his MBA.

Something personal and not corny... George spent 8 years in the improv circuit in Chicago performing regularly at venues like Second City. When he finds time, he runs, mostly from his household chores, to play with his kids and Labrador retriever.

Why I am judging the awards... "Content is what brings us together. I'm excited to see entries that evolve from a standard brief to a piece of content that brings real emotion and truth. As content marketers, we have the opportunity to uncover stories or solutions that can benefit others and make a difference."

Judging panel

George Hammer

chief content officer
IBM

Jessica Myers

brand and marketing director
Metro Bank

Marc Wesseling

co-founder
Ultrasupernew

Forrest Bryant

creative director
Evernote

Vikesh Amey Bhatt

creative director
Wildfire

Sille Opstrup

head of digital, connections and content
Pernod Ricard

Maya Bogle

co-founder
Talenthouse

Arjoon Bose Chair of the judges

head of culture and brand experience, Europe-Australasia
General Mills

Mark Boyd

co-founder
Gravity Road

Kate Slater

director of digital engagement, global corporate digital channels
Unilever

Paps Shaikh

commercial director
Nextdoor

Raymond Murphy

head of content
MADE.COM

Nate Nichols

founder & creative director
Palette Group

Ete Davies

chief executive officer (creative)
ENGINE

Neil Boorman

head of creative lab Europe
TikTok

Lucy Ferguson

head of content
Google

Anna Downes

co-founder & chief executive officer
Video Sherpa

Becky McKinlay

head of marketing communications, client solutions
The Economist Group

Grace Kok

head of content marketing, Lark
ByteDance

Robert Ratcliff

head of content
Barclays Corporate Banking

Alex Latham

chief marketing officer
Chip

Neil Nagraj

director of content, core experience
TripAdvisor

Grace MacDonald

marketing manager, content & social
LinkedIn

Meg Moss

strategic business development, content
Adobe

Flo Lau

creative director
Shutterstock

Rebecca Rumble

creative director, content studio
Squarespace

Laura Caraccioli-Davis

senior vice president, head of strategic creative partnerships
Fox Broadcasting Company

Andrew Saunders

global head of entertainment & culture, XCM
Amazon

Omar Gepiga

head of content marketing
HOOQ