director integrated content and creative excellence, ASEAN
The Coca-Cola Company

An award-winning female marketer from Pakistan, Sadaf has spent 19 years creating impactful dialogues between brands and their customers. A self-proclaimed ‘communication enthusiast’, Sadaf started her career in Ogilvy & Mather back in 2001 following a Post Graduate Degree in Mass. Comm.

Specializing in Marketing Communication later, Sadaf has a portfolio of celebrated campaigns to her credit on leading local and international brands. She has worked with the Coca-Cola Company since 2009 and was the Head of Integrated Marketing for Pakistan prior to moving to Singapore as the Director Integrated Content and Creative Excellence for ASEAN.

Over the last two decades, Sadaf has toyed with various aspects of communication, including television hosting, radio jockeying and leading Pakistan’s premiere fashion and lifestyle blog SiddySays. These days Sadaf volunteer’s her spare time with Google Business Groups, Founders Institute, Facebook Communities and incubators to mentor, coach and support young marketers and startups.

Judging panel

Sadaf Zarrar

director integrated content and creative excellence, ASEAN
The Coca-Cola Company

Arjoon Bose Chair of the judges

head of culture and brand experience, Europe-Australasia
General Mills

George Hammer

chief content officer
IBM

Jessica Myers

brand and marketing director
Metro Bank

Nate Nichols

founder & creative director
Palette Group

Forrest Bryant

creative director
Evernote

Marc Wesseling

co-founder
Ultrasupernew

Maya Bogle

co-founder
Talenthouse

Kevin Morosky

creative director, JUMP
Havas Media

Calvin Loh

head of content
Publicis Media

Sille Opstrup

head of digital, connections and content
Pernod Ricard

Vikesh Amey Bhatt

creative director
Wildfire

Mark Boyd

co-founder
Gravity Road

Paps Shaikh

commercial director
Nextdoor

Kate Slater

director of digital engagement, global corporate digital channels
Unilever

Raymond Murphy

head of content
MADE.COM

Neil Boorman

head of creative lab Europe
TikTok

Ete Davies

chief executive officer (creative)
ENGINE

Anna Downes

co-founder & chief executive officer
Video Sherpa

Lucy Ferguson

head of content
Google

Grace Kok

head of content marketing, Lark
ByteDance

Becky McKinlay

head of marketing communications, client solutions
The Economist Group

Alex Latham

chief marketing officer
Chip

Robert Ratcliff

head of content
Barclays Corporate Banking

Grace MacDonald

marketing manager, content & social
LinkedIn

Neil Nagraj

director of content, core experience
TripAdvisor

Meg Moss

strategic business development, content
Adobe

Flo Lau

creative director
Shutterstock

Rebecca Rumble

creative director, content studio
Squarespace

Laura Caraccioli-Davis

senior vice president, head of strategic creative partnerships
Fox Broadcasting Company

Andrew Saunders

global head of entertainment & culture, XCM
Amazon

Omar Gepiga

former head of content marketing
HOOQ