Michael Whitty is Head Of Visual Content at Guinness World Records.
His role is dominated by the unrelenting video content demands of the extremely popular Guinness World Records channels across YouTube, Facebook, Instagram, Snapchat and TikTok.
In addition he organises photo shoots around the world for the famous Guinness World Records annual book. He is constantly working at pace while striving to remain innovative and creative and is always building and relying on an enormous range of global contacts.
Michael was previously Deputy Picture Editor at The Independent On Sunday newspaper and before then worked as a Picture Editor for Teletext and IPC Media.