Alex Cheeseman
Alex Cheeseman
chief strategist
Industry Dive

Alex is the Chief Strategy Officer for Storyful, a social marketing and news company. He leads the development and execution of strategic initiatives for the advancement of Storyful’s services and partnerships.

Prior to joining Storyful, Alex served as the Global Head of Strategy for NewsCred. He also led Global Marketing Solutions for NewsCred - a team of US and UK-based content marketing strategists and consultants, responsible for establishing and nurturing strategic partnerships with the world's biggest brands.

Before joining Newscred, Alex served as the Head of Brands and Agencies for Outbrain, where he built and led the global sales team, helping establish the company as a global leader in native advertising. He then transitioned into a strategy role to help global brands (Red Bull, P&G, HSBC, Coke) deliver multi-market content marketing activations.