Gabriella Herrera
Gabriella Herrera
brand content manager, EMENA
Purina

I am a believer of brand building through effective and distinctive communication. As part of my role in a central team I like to see things with a holistic perspective, trying to put the consumer at the center of the creative development but also with a strong business and market approach. One of the parts of my job that I enjoy a lot is being involved in the sustainability journey inside the pet food category. For me it is vital to evolve the purpose of the brands to contribute as a force of good for our pets, families and as well as for the planet. On the personal side I love cycling and cooking. I use riding as the best opportunity to discover new landscapes and inventing recipes to express my creativity, combining different flavors and textures. If you are interested in reading about my professional career you can find more on my LinkedIn profile.